- "Mr. Market is your servant, not your master" Ben used "Mr. Market" as a personification of the stock market. Treat Mr. Market as your business partner, who would present you with the offer to trade stocks every day. The prices he offers are ultimately irrational and based on emotion. Every now and then, however, he'll give you a chance to make a profit by buying low and selling high.
- "A stock is the right to own a little piece of business" It can be easy, Buffett says, to get caught up in a volatile stock's performance and forget that it represents ownership of a company. In the long term, a stock is only as valuable as its company.
- "Use a margin of safety" Purchase securities when their market price is significantly below their intrinsic value.
- "Never Lose Money"
- Always Remember Point number 4.
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