Identifying the needs and wants of retail investors
Our market analysis serves to provide a very basic and general impression of the scope and growth rate of the market segment that Invest platform will be targeting. Next we identify and discuss the pains and challenges retail investors currently face, which Invest Platform is resolved to tackle.
Market Segment — Retail investors
According to a news article published on November 2, 2017 by Bloomberg, the popular exchange Coinbase Inc. added over 100,000 users in just 24 hours time. Instead of being an exceptional occurrence we’ve since seen several such reports appearing on news websites. Most notable were Binance’s record setting registration of 240,000 new users in the span of one hour; And the most recent press release of Robinhood, boasting a 1,000,000 applicant waiting list since they announced to be adding cryptocurrencies to their exchange.
These staggering numbers are reflected in the wallet statistics of the two biggest cryptocurrencies (by market cap):
The above is just a very small selection of news articles and possible data points intended to illustrate the general point we want to make: the number of retail investors are increasing at an unprecedented rate. As such we believe that this gives us an optimal opportunity to capitalize on the needs and wants of this growing segment in the market.
Identifying the needs and wants of retail investors
Cryptocurrency, thanks to its open and decentralised nature, offers a relatively low barrier of entry for anyone interested. Theoretically, anyone, regardless of socio-economical or geological/ethnic background, who has access to the internet ,has the means to set up a cryptocurrency wallet and begin trading.
And in 2014 we at Invest Platform did just that. We opened a wallet and began investing in cryptocurrencies.
However, as we all soon learned, trading isn’t as easy or straightforward as one would hope. As we were taking our first steps it became apparent that it was nearly impossible for us to keep track of all the information floating around about all the cryptocurrencies we were invested in.
Even today there still aren’t any services that aggregate this information into an ‘easy to digest’ format. Information is still spread all over social media, from the depths of reddit to some comment on telegram. Even more difficult than browsing the social media we knew of was finding information about cryptocurrencies who’s main targeted audience was China. As much as we wanted to stay up to date, learning Chinese just wasn’t a realistic prospect.
Besides the issues we’ve experienced with simply finding and reading all the information out there; we were still confronted with perhaps our biggest limitation: Time.
We simply didn’t have enough time to read it all! We all have full time jobs and responsibilities outside of our jobs. Trying to squeeze the little free time we had for crypto-trading just didn’t cut it. Especially considering this market is open 24/7. To our frustration we’ve watched our profits melt away as we went to bed.
But it wasn’t all bad, we did make some profitable trades… only to realize that those trades may have appeared profitable when expressed in USD, but looked quite depressing when expressed in BTC or ETH.
Or that time we sold a crypto-asset that suddenly gained 20% after months of being down -5%. Thinking we were geniuses who managed to cut their losses and even made some profits while doing so! Only to revisit coinmarketcap a couple of weeks later and see that same crypto-asset suddenly making its way up the top 100 list. You can imagine our frustration as we watched all those potential profits go by.
Quite quickly it became painfully apparent to us that we were lacking the technical- and psychological skills necessary to become a good trader.
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