For well established users like yourself who are following many blogs they like, good content is more available than to a new user, and I'm sure even you are unaware of some good authors out there.
Our job is to find those authors.
Spam may be a poor choice but we mean those blogs that post huge amounts of unoriginal content that in most cases isn't even theirs, cheetah helps but the post is still there.
We believe that as this platform grows this content will grow with it.