I know Instagram is hugely popular, personally I just don't get it.
I guess it depends upon how your using it. If you have a lot of friends I can see it being fun maybe sharing images in the same way people do on Snapchat. My gf and her sister and cousins are always sending each other funny stuff like here's this guy picking his nose in the car next to me type stuff. Her sister loves taking pictures of everything she eats throughout the day. Her cousin will send us pictures of his blunts he's smoking. Personally though I don't really have many friends, I keep a pretty small circle and am not really into sharing mundane daily things so for that reason it really holds no allure to me.
Now the business/marketing angle. None of my current businesses really lend themselves to Instagram. Fashion items, gadgets, etc can do really well on visual platforms like Pinterest and Instagram but my products don't really do well on there. For affiliate marketers you can't really use links with the exception of a bio link so it doesn't really lend itself to that as well, at least not for my uses.
Also, unlike Pinterest there's no boards so unless your continuously posting, you can't just post a couple times a month and stay relevant.
Personally I know it's incredibly popular and while I've tried to be a part of it and tried to use it I just don't get it.
Just curious anyone else's opinion of Instagram? Do you get it?