I disagree, just because one downloads content for free, doesn't mean that they have to believe it is okay. Most of the time doing the easy thing is often also the wrong thing. I believe we need a new model for distributing digital content where both the creator and the consumer benefit equally.
I believe we already have plenty of models for distribution and finally there is one where consumer pays directly to artist, it just can't get any better than that. I'm all for free market, people are free to choose if they want to sell digital goods, but they don't have moral right to forbid copying it.