Instagram is gonna build a standalone app for shopping

in instagram •  3 months ago

Instagram is working on a new standalone app dedicated to shopping, The Verge has learned. The app which is called IG Shopping , will let users browse collections of goods from merchants that they follow and purchase them directly in the app, according to two people familiar with the matter. Instagram declined to comment.

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it is still not confirmed that when will the app launch. Its development is still ongoing, and it could be canceled before it is released. But sources familiar with its development say Instagram believes it is well positioned to make a major expansion into e-commerce.

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