How to use Instagram stories to find your potential customers

Nowadays, especially with the COVID-19 pandemic that is a problem all over the world, people find it hard to continue their business endeavors. If you are a business owner before the pandemic, perhaps you have already stopped your store operations and most of your transactions are done online. However, online, you have a ton of competitors as a lot of people have also started their own online business in order to make a living and survive this pandemic. Now, with all the online platforms available, Instagram is especially a strong platform for online selling. But how can you be able to make the most out of Instagram as wholesale jewelry suppliers? How can you sell your jewelry and how can you step up your Instagram game? Here are some tips on what you can do to have more sales for your online jewelry business as wholesale jewelry suppliers. These tips revolve on how you can maximize Instagram as an online marketing and selling platform especially Instagram stories.

#1: Create an Instagram account for your business.
You should have a separate Instagram account that is to be solely used by your business. Even if you already have your own Instagram account, you should create a new one that will be solely used by the business. You should not mix your personal account with the account that you will use for the jewelry business for it to be easily identifiable. It might be better if your account is not on Private as for a lot more people to see your account and your products.

#2: Setup your business’ Instagram profile.

You should then setup your business’ Instagram profile in which you should have a logo for the business prepared for the Instagram profile picture. You should also have a name for the business and you should fill up the bio of the Instagram page with your contact details so that your customers can easily contact you.

#3: Ask for help from your family and friends to spread the word about your business and to follow the Instagram profile.

You should ask for help when it comes to the promotion of your online jewelry business as a wholesale jewelry supplier. With the help of the people you know, you may get a lot of followers in which a lot of people will be informed of the existence of your business and they might order. You may also pay Instagram for promotions to further the number of your followers.

#4: You may hire influencers to promote your products.

You may ask your friends to promote your products or hire influencers to promote your products for you. This way, your products will be known to a lot more people. With this, you will get a lot more customers. You may distribute samples to your friends and to influencers for them to post online or you may create templates that your friends may post on their own Instagram stories.

#5: Constantly post your products.

You should constantly post your products on the profile itself and on Instagram stories. Post constantly so that your audience or your followers will always be updated on the latest deals, your new products and more. This way, you also get to maintain the interest of your prospective customers. You must post at least once a week. For your Instagram stories, post at least once or twice a day. Post during the time when a lot of people are online and always check your account’s analytics.

#6: Make your Instagram profile aesthetic.

When you say Instagram, one of the things that people pay attention to is aesthetics. Instagram is known for beautiful photos. Therefore, you should be careful of the things that you post. They have to be aesthetically pleasing to capture the attention of people. With this, practice editing and invest on a good camera and other decorative items for your photos. You may also have photoshoots for your products too. You may also pay for promotions on Instagram to have a wider reach. You may also put watermarks to your photos for them not to be stolen by others.

#7: Post complete details about your products.

Post the details of your products. Assign a name or code to each product as to easily organize them and for you to be able to handle orders more efficiently.

#8: Be responsive.

When someone sends you a message for inquiries or orders, respond politely and be patient. And respond immediately. Always check out your account for notifications, comments, and messages from customers.