10 Tips to Improve Your Instagram
Instagram has become one of the most popular social media sites of the last few years, and there are plenty of reasons for this! If you’re new to Instagram, or you have some tips you think other people should know about, these 10 tips to improve your Instagram account can help you with everything from how to get started to which hashtags to use on your next photo.
Use the right hashtags
Hashtags are a great way to tag your photos, but only if you use them correctly. We all want more followers on Instagram, and most of us want it quick and easy. Unfortunately, that’s not how hashtags work—but there are ways you can tap into them for increased exposure on your content. The key is picking hashtags that aren’t already being used by everyone else.
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Follow people who are relevant
There are three ways that you can increase your followers: by getting popular, by following popular people, or both. Getting popular is a long game—be prepared for it to take some time—and following popular people can actually hurt your growth if they don’t follow you back. The best way to gain a steady stream of new followers (the kind that actually engage with you) is through engaging with others in real time and reposting their content when appropriate.
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Post at peak times
You might not see a huge spike in engagement during peak times, but it’s a good idea to post your images at these times anyway. The potential reach of your content is higher because there are more active users online—meaning that when you post at peak times, you’re increasing your chances of reaching an audience who will actually see and engage with your content. To find out when people are most likely to be on Instagram, take a look at sites like SocialBlade and Simply Measured.
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Use location tags properly
While hashtags are useful for bringing attention to your account, using too many of them can backfire on you. Instead of using multiple hashtags for a single post, find a general hashtag related to your image and use that in conjunction with your location tag(s). For example, if you’re posting from Berlin, use #berlin and #germany in addition to a broader or specific hashtag like #instagram_mood or #mycity. This will help you get more likes and followers without diluting your brand message.
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Keep it short and sweet
If you can, keep your captions short. You don’t want them to detract from your photos, and in fact they should complement them. And while you don’t have an official character limit (Instagram uses a switchable Smart Text feature that adjusts captions depending on how much space there is available), aim for short and sweet.
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Share regularly - but not too much
Sharing regularly is one of your best bets for success on Instagram. But don’t overdo it: you don’t want people to get tired of seeing your photos and unfollow you. Share 2-3 times a day, max.
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Set up a business account
Before you can start posting, you need to set up an official business account. This separates your personal and business accounts and allows you to add followers. If you already have a personal account on Instagram, all you have to do is change your username and add instragram after it. An example is: /username_instagram.
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Engage with your community
Engagement is key for success on social media. If people feel that they’re being listened to and respected, they’ll be more engaged with your brand and more likely to spread positive word of mouth about you. The more positive comments you get on your posts, the higher your engagement rate will be, which makes it more likely that others will comment as well.
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Don’t go off on tangents
If you’re going to post on social media, make sure your audience knows what they’re in for. Posting a stream of photos that are unrelated or self-promotional will just annoy people. Be consistent with your brand, and give some type of preview about what you want to show—it can be just one word like Workout, if it applies.
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Don’t forget your bio
As with most things on social media, people have a tendency to skim and get distracted. Make sure you include your bio in your profile picture, and update it often so that followers know more about who you are and what you’re posting. Also, use hashtags like #foodblogger or #lifestyleblogger for extra exposure.
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