Instagram# burbn failure invented instagram and success@ leading photo sharing app.

Burbn was not, however, terribly successful. The app was too complicated, Sawyer points out, and had "a jumble of features that made it confusing." Systrom, however, kept tweaking the app. He paid attention to how people were using it. He brought on another programmer, Mike Krieger; the pair used analytics to determine how, exactly, their customers were using Burbn. Their finding? People weren't using Burbn's check-in features at all. What they were using, though, were the app's photo-sharing features. "They were posting and sharing photos like crazy,"

At that point, Systrom and Krieger decided to double down on their data: They focused on their photo-sharing infrastructure and scrapped almost everything else. Burbn would become a simple-photo-sharing app.(instagram)

key to success is getting started . Taking feedbacks and improving.

Source of information
https://www.theatlantic.com/technology/archive/2014/07/instagram-used-to-be-called-brbn/373815/

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