You are awesome, SO YOU MUST THINK AND CREATE!!!
One of the greatest fallacies of modern times is that creativity is limited to a small group of people with particular talents. Most people as the belief goes, do not want to be creative, could not do it if asked, and would be very uncomfortable in an environment where creativity was expected of them. Their belief is false.
The single most overlooked and single most important element of my theory is the idea that every human being is creative. By our very nature, each and every person is endowed with an incredible capacity for innovation, a byproduct of the innate human capability to evolve and adapt. Creative capital is thus a virtually limitless resource. Human beings are creative in many different ways, and in many different fields that go beyond acquired skills. Each of us has creative potentials that we strive to exercise, and that can be turned to valuable ends. If we are truly to prosper, we can no longer tap and reward the creative talents or capabilities of a minority; everyone's creative capabilities must be fully engaged. In my opinion, the great challenge of our time will be to spark and stoke the creative furnace inside every human being.
The creative class concept should therefore be understood as neither elitist nor exclusionary. In fact, I coined this term largely as a result of a personal and intellectual frustration with the snobbery of such concepts as "knowledge workers," "the information society," "high-tech economy," and the like. I chose the topic YOU MUST THINK AND CREATE" because I found it to be both more accurate in defining the real source of economic value creation and also more useful in highlighting who of our fellow workers is or is not rewarded monetarily and professionally for making use of their own inherent creativity. The real challenge of our time is to extend its membership beyond the 30 percent or so who currently are allowed in to make the creative class a much broader and inclusive group that taps the great reservoirs of creative human energy that are already in our midst.
For creativity is the great leveler. Its a trait that can be handed down, and it can not be owned in the traditional sense. It does not recognize the social categories that we impose upon ourselves. It defies gender, race, ethnicity, sexual orientation, and outward appearance. We cannot know in advance who the next Aliko Dangote, Gwendolyn Brooks, Paul Allen, Oscar Wilde or Barrack Obama will be, or where they will come from. Yet our society continues to encourage the creative talents of a minority, neglecting the creative capacities of many more. Consider what Dave Bayless, a venture-capital investor and writer, has to say on the subject: "Even if a person does not happen to have the talent that is currently in demand today, that under appreciated talent could well prove to be foundational for the economy of tomorrow". For precisely this reason, it is useful to think of the vast collective pool of human creativity as an enormous ecosystem where the traits of one type of being, arc complementary to and symbiotic with those of another. Diversity is not merely enjoyable; it is enjoyable. Biologists were the first to understand the importance of diversity to a healthy ecological system, writes Urbanist Don Rypkema, but it is true of an economic system as well... The competitive place won't just focus on general diversity, but perhaps even more importantly on human diversity."
Our society is not engaging even a fraction of the creative capital at its disposal. On the one hand, we are doing a relatively poor job of motivating the 30% of the workforce fortunate enough to make up the creative sector of the economy. A 2004 study of Silicon Valley workers provides some useful data with which to evaluate the issue of how much creative employers actually tap on the job. According to the study, based on personal interviews with 316 Silicon Valley Workers,nearly nine in ten respondents said they were 'creative,' outside work; 49% were involved in artistically creative activities, such as playing a musical instrument,while another 38% said they were involved in a creative hobby. But only 40% of the workers surveyed said their jobs required alot of creativity while almost 20% said their jobs required "no creativity at all" Interestingly,while more than three-quarters of high-tech workers said their jobs required a "lot of creativiy," less than half said their bosses were supportive of them being "creative on the job". This is for the high-life tech.
On the other hand, we are systematically neglecting the creative potential of the 70% of the population that lies outside the creative class. Inequality is rising, and there are fewer and fewer rewarding job opportunities for people without University degrees. This amounts to massive creative waste, a huge inefficiency in our system for generating and harnessing creative capital. My best estimate is that we are tapping at most 10% of our latent creative capital. Consider the wealthy prosperity if we began to draw on even a fraction of that untapped creativity.
Put these three basic ideas together that (1) CREATIVITY IS THE MOST IMPORTANT SOURCE OF WEALTH IN THE MODERN WORLD, (2) THAT EVERY HUMAN IS CREATIVE and (3) THAT PEOPLE EVERYWHERE PLACE A HIGH VALUE ON ENGAGING CREATIVE WORK and you begin to see the scope of the transformation. The last such change, the corporate industrial transformation of the late 1800s and early accrue more broadly throughout society. Not just skilled-trades people but unskilled workers joined assembly lines and unions, and saw their wages and incomes rise.
In the nineteenth and early twentieth century, industrialization in the world did not remain confined to factories and power plants. Agriculture too, became mechanized; electricity brought machines into homes, schools, stores, offices, and everybody began to drive cars. Machines and ready power relieved much physical drudgery and so brought an incomparable improvement to people's lives.
The future of the creative economy presents an even more compelling vision. It holds out the promise to relieve the mental drudgery that now consumes a vast chunk of so many people's lives and work. Given the room and the resources to flourish; it might masively increase the wealth of society and the economic situation of the many,even as it allows us to more fully develop our UNIQUE HUMAN CAPABILITIES.
Its inspirational Tuesday. Be Inspired.
THINK AND BE CREATIVE
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