During the last few days, the cryptocommunity has been loud about InitiativeQ, the new, non-decentralized, non-blockchained payment platform by Saar Wilf. Social media has been filled with invites, that once clicked lead to a registration page, and there seems to be two important questions: (a) is this a scam (speculative cryptocurrency allotment method); and (b) why would they be giving away so much monopoly notes? While I can't answer the first question, I can use my super-lawyer powers to answer the second.
I'll start with what actually happens when you click on a link from a social media account with an invitation: InitiativeQ receives two pieces of information. The first is your identity, meaning your name and email address. The second is that they know who is "related" to you, meaning who invited you. If you opt-in to use another registration method, such as Facebook or Google, they may also receive some public information like your profile photo and Facebook's unique identifier.
Meaning, InitiativeQ will have a compiled list of trend-setters, and who follows their trends. Why is that? because you only have a limited time window to push others into registering to the site. This means that InitiativeQ measures how much people received your link, how many clicked it, out of these numbers, they know who has a good community outreach; meaning, who is a connector, if using Malcolm Gladwell's terms according to The Tipping Point. This means that they know who has a lot of social ties and the ability to market trends and products better.
Now, there are no free dinners on the internet, nor are there free dinners anywhere else. The deal is simple: when you provide someone with access to your personal data, and when you agree for such data to be used, expect it to be used. InitiativeQ is not a non-profit. They are working for their shareholders and they are not giving away free money. They are transacting in a simple deal: you get magic beans in return for a list of your friends, and their friends, and their friends.