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RE: A War of words / word play/ we need investigative journalism.
The treasure is in the question and not in the answer! The word is a creative logo, unfortunately, in the first place we use it as symbols to describe something and secondly its meaning is not virgin but it is loaded with history, culture, beliefs and idiom. Certainly if we used the words of insurance better we would have better human relations and our world would be more livable.
"Certainly if we used the words of insurance better we would have better human relations and our world would be more livable."
This is why I tell all my friends to require proof of what I claim, because if we all do this one act of kindness for one another, than we all are each others keepers, without also being each others master.
Will you be my friend?