Very nice contribution. One of the most insidious examples of changing definitions was when Google changed the definition of 'fascism' from “centralized autocratic government headed by a dictatorial leader, severe economic and social regimentation, and forcible suppression of opposition” to “right wing system of government and social organization” in 2017.

Regarding point 2, thank goodness for the Streisand Effect. I can think of quite a few things I would never have heard about if the attempt hadn't been made to keep it from the public and backfired.

And to point 3, narrative building, it occurred to me while reading this that the IW coalition could do a collaborative narrative push by asking all interested to write on a specific topic for a set period of time. The thing about the MSM narratives is that with their reach, they can practically drown out everything else for a few days/weeks/months while pushing a specific narrative. If IW contributors were willing to write on a specific topic for a set period of time, regardless of the approach or aspect treated, it could also serve as a narrative vehicle with enhanced reach. Just food for thought (if it happens, let me know!).