Indahash, Digital Marketing Epoch on Blockchain

Indahash's objective is to create an independent platform that is free from central authority and has no boundaries on the blockchain. Influencer marketing has shown an incredible rise in recent years. The biggest advantage of Indahash is that it is the most important blockchain initiative in the global marketplace where 70 brands (the majority of which are companies in the Fortune 500) can meet with around 300,000 influencers.

Indahash intends to establish the influencer marketing platform to set a certain standard through its own coin and to easily solve the problems between the parties that occur between user types that use marketing style.

Indahash has laid the foundations of a new marketing revolution on the blockchain, breaking the competitive power of traditional media tools and enabling more free and fair competition for the influencers. I believe that the use of Indahash tokens will help boost and strengthen the influencers' interaction on their fans. As a reward or purchased Indahash tokens, IDH owners may have the opportunity to purchase brand-new products, take advantage of various campaigns and discounts.

The idea that Indahash created was born from the requirements that arose in advance of the blockchain. This requirement was to speed up and automate the process of collaboration between brands and influencers.

The idea underlying Indahash is to create a technologically advanced and useful application. A platform where all campaigns can be carried out (not just for negotiations, content creation and payment issues). Indahash has now achieved tremendous success with over 300,000 influencers, more than 1000 campaigns and 28,000,000 interactions in 70 different markets for the biggest international platform in the influencer campaigns. Indahash currently employs more than 130 people in 7 different countries and is currently ahead of its competitors with a 2-year experience.
At the head of Indahash's idea team is Barbara Soltysinska, visionary, intelligent and award-winning (co-founder of Lifetube in 2013). (Who pioneered co-operation with Youtubers) She decided to focus on the Indahash project with the sale of Lifetube in 2016. Indahash was originally described as designing based on invitation-driven application in whitepaper. It is not surprising that Indahash begins to attract the attention of the influencers as the desired outcomes get started. Indahash had the opportunity to work with many big companies in this process. (Huawei, Pepsi, Lays, L'oreal, etc.)

How does Indahash work?

In the app of Indahash, the influencer chooses one of the appropriate campaigns according to his profile and makes his application. The Influencer generates and sends quality content containing advice to the relevant brand. Moderators and representatives that brands determine checks this content of post. After ensuring that the content is convenience with relevant campaign and the brand, the approved posts are shared on the platform by influencers to reach their followers.

IDH is the name of the tokens of Indahash paid to the influencers against these campaigns. Influencers can convert into cash to IDH if they want. Or, thanks to IDH, influencers will be able to have first accessing right to the products that they help promotion and using various discounts. Through Indahash, influencers will be able to use their own coin to raise their interaction with their fans (using IDH to finance), as rewarding fans, as organizing meetings and social activities. Thus, IDH will provide opportunities for influencers to increase followers' sense of belonging, gain more credibility, and increase followers' numbers.

Research shows that consumers are more confidently approaching recommendations from people they know, such as their parents and friends. It is not really easy to replace the influencers of these acquaintances. We really need to work hard to build such confidence. So I do not think anyone with every number of followers could be an influencer. I guess the pricing are already based on the quality of the influencer. It is not surprising that the advertisement from an influencer with a high interaction with its fans is much more effective than any influencer.

I can say that Indahash has developed 4 different payment models and will shape their cooperation with the influencers according to these conditions.

CPM (Cost per mile)

Pricing model based on influencers reaching thousands of followers.

CPE (Cost per interaction)

Pricing model structured according to influencer's sponsored post as like/comment/share.

CPV (Cost per view)

Pricing model structured according to one view of a sponsored video.

CPCon (Cost per content)

Pricing model structured according to the content creation part based on photo or video created for a brand.

An incredible increase in the volume of the influencer market has been seen since 2016, and this increase continues to grow exponentially. And, of course, the funds that marketing experts budget for influencer marketing have been gradually increasing since 2016. I'm sure that researchers and marketers who know how to track business and market trends can predict the impact of this marketing method more or less. I have a foresight that will make an even bigger taking off in 2018. I am sure you will not want to break up with this opportunity until your foot.

According to a study by the US-based Mediakix, instagram's market volume is expected to reach 2 billion USD in 2019. The traditional TV and media industry's gradually going into a decline, even according to me as far as everyone will be able to see, it has collapsed for a while. And share of this developments is huge in this existing expectations. Earning instagram superstar Ariana Grande half a million dollars per post, while micro influencers earn 20 USD per post, can give you an idea of how the market has grown. Now it is no secret that big brands are in pursuit of effective and popular influencers in order to benefit from this potential.

At the moment it is stated that the average cost of a sponsored post can be 320 USD. The cost spent in 2017 is expected to exceed $ 1 billion at the end of the year, while the monthly cost exceeds $ 90 million. It is estimated that these figures will reach 200 million dollars in monthly cost and 2.38 million USD annually in 2018. Maybe it will sound unbelievable, but I think we will face with 10 or even 20 million USD worth of posts.

I would like to give an example of this business model being used in a very beautiful and productive way. Danielwellington, who builds his brand through influencer marketing, has achieved a great success with 4700% development through the content-based campaign model that is formed between influencers, followers and consumers. And this reached it the incredible follower numbers of 3 million in the Instagram, and at the same time he became one of the fastest growing companies in Europe between 2013 and 2015.

Spending time on average social media;

Social Channel	Time
Youtube	40 minutes
Facebook	35 minutes
Snapchat	25 minutes
Instagram	15 minutes

The media value is added on an average of 1 USD spent on Influencer marketing is around 7.5 USD.

I am side with which the motto is never forgotten. People trust only people. And I feel necessary to make an addition to this from the viewpoint of my own perspective. "People trust only people, of course, real people." If I need to clarify this sentence, it is more different situation appearing of a celebrity on social media than the same celebrity appears in TV commercials. The interaction of people with famous people who have opened their private lives on instagram is much more effective, warm and close. This makes celebrities more credible and believable in the eyes of people. Social media’ importance needs to be well understood by everyone. Apart from that, social media is a very creative environment that offers the opportunity to be a star to anyone. An unexpected moment can make you a superstar. This seems like a situation that will always happen. It is now a necessity to become accustomed to new conditions for who want to become influencers to prepare themselves accordingly. I think that instead of huge movie stars or musicians, people are more prone to listen advices from people who are close to him/herself in social media, or people who respect the idea. Because now the time is changing. The advice of a star, who does not identify him/herself in the social media, on television or any occasion through advertising is now facing a huge competitor. We live in a world where famous stars have to compete with a recommendation from someone who has been recognized through social media and has succeeded in gaining people's trust. With Influencer marketing you have the chance to really touch people. I think this is the magic of business. The only important thing for an influencer is to be able to produce original and creative content without losing his credibility.

Indahash coin is an ERC20 token, decentralized and constituted to organize the virtual economy on Indahash application.

Indahash's vision;

• To develop cooperation between brands and influencers
• Influencers work with brands to increase their potential
• Audiences wants to engage with a closer relationship with the brands and influencers they follow. And Indahash has offered them a platform to do that.

Despite the cooperation with prestigious brands, the problem of time in payment process has always been a big problem. Indahash is claiming that IDH has solved this problem by establishing a platform on which all payments will take place on time. I hope that they will succeed in realizing this and the environment of insecurity among parties will come to an end.

It is not difficult to guess that all of the problems such as statutory limitations, the arising difficulties because of arbitrary applications of legal authorities in the country, and the processes that allow violation of personal confidentiality, are fully ovecame by IDH and blockchain.

The most important thing for an influencer is those who follow them. If you assume that influencers have thousands of followers, it is necessary to understand that directing these relationships and interactions really requires mastery. Influencers must accurately estimate every move and think over whether their movements will affect the audience in a positive or negative way. Influencer's power is hidden not in the number of followers, but influencer's secret is to touch a chord on them. Influencer should carefully protect the reliability after much effort on his/her part while producing the content. And he/she shouldn't forget that it has to produce quality content to support this mutual interaction.

Unlimited access to all the influencers that trendsetting around the world, it will become an easy and ordinary process as being no longer an imagination for brands. And it will be the experienced and hard-working team behind Indahash, which provides this revolution.

Get your place on the platform created by Indahash for the most comprehensive and creative application on BlockChain for an automated, more effective influencer experience.

Link to Indahash Website

Link to Indahash Whitepaper

Link to Indahash Bitcointalk