Negative Marketing Never Succeeds
We see a lot of Products getting into the physical market being a competitor and they run the promotion for the people. Promotion, because they want people to know about their product so that people can buy it. Most of the times these promotions target their competitors, i.e. instead of showing their qualities, they try to find the negatives in other products.
These type of products or people cannot succeed because instead of finding faults in your product if you find fault in other products, how do you know that what is the shortcomings in your product. Whenever I go to buy any product and if the person compares that product with other products and tell me the negative of that product, I will make sure I will never buy a product from that place, because he is not telling me the good things about his product and that's what I want to know.
PC : https://www.maxpixel.net/Positive-High-Thumb-Plus-Down-Negative-Opposites-489521
Recently there was a new MotorBike Launch in India i.e. Bajaj Dominor which has a lot of good qualities and have a lot to offer. But instead of showing the good qualities they created a negative marketing by saying its better than Royal Enfield in all the aspects with a Campaign Hathi Mat Palo which took a jibe at the Royal Enfield comparing it with an Elephant. You can check all the ads here https://bikeadvice.in/bajaj-haathi-mat-palo-ads/.
Now because of this Negative Marketing, Bajaj Dominor didn't received well by the people, thus explaining that why Negative Marketing will never Succeed.
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