I certainly appreciate your insights, and I like the positive response you are receiving to this post. I would ask that you reconsider your thought that both chains are threatened by each other. It is HIVE that feels threatened by Steem, otherwise they would not have made such a desperate, and ill planned decision to break off. Most of the people from HIVE are still here, and feeling uncertain about HIVE's future, hence keeping their feet firmly rooted on the Steem blockchain. But as you rightly say, it is time to move forward and look at what can be done to positively reconstruct a better future for Steem, even for those who will be returning when the HIVE project collapses.

Of the things you mentioned, I believe the most important is "rewarding casual content that is more consistent to most social media" because we are not a professional, journalistic blog that pumps out superior quality articles. We have talented people, but in essence, we are simply an alternative social network, and should use the examples of other successful social platforms to make this a more welcoming place for people who already have an idea of what a social network looks and feels like.

But before that, we really must seriously address the question of how to clean up the abusive behavior that has always been a part of Steem; for which I have written:

Troll Hunters: A Community Curator Proposal
Decentralized Censorship of Social Media: A Democratic Approach