Guide for ICO Marketing [Build Community & Get Investors]

This outline is made by looking at ultimate ICO marketing guide. Make sure to read full guide on ICO marketing strategy.

These are the things you should consider when starting your ICO project:

1. Create a Company

It’s because if something goes wrong (and there are high chances it might) and if you don’t have a legal business you and all your assets will be liable to remedy the consequences.

2. Informative Whitepaper

Every investor who would ever consider buying your Token will want to have a look at your white-paper. Remember to check your competitors whitepaper for inspiration.

3. Explainer Video

Create max 1-2 minute video explaining the problem and your solution. Best option for this step is finding a freelancer if you don't have necessary skills.

4. Develop a Website

Make a simple and informative landing page. And again, if you don't have experience in coding - freelancer is your best bet.

5. Create Social Media Accounts

Stick with the basics – remember, less is more:

• Facebook account
• Twitter
• YouTube
• Telegram Account
• Reddit
• Medium

6. Create the Token/Coin

Well, yeah, this is crucial.

All steps above are quite easy but can take some time. When it's all done - it's time for more serious stuff. Are you ready?
Make sure to check your website last time so it's ready for traffic and implement these things:

1. Lead Capture

It’s your responsibility to capture them and get them back to your page when it’s time to buy tokens.

2. Facebook Re-targeting Ads

Showing ads to people who just visited your site is an effective way to convert them into your token buyers.

3. AdWords Re-targeting Ads

AdWords also offers the same deal as Facebook – you can show ads to people who did a specific action on your page.

4. Web-push notifications

Web push notifications are those little popups on your phone or browser. They are extremely good way to get immediate attention of your users and a must tool when you need your community to take immediate action.

5. Engage and Convert Your Visitor

Once people land on your website they might have questions, right? So, making it easy for people to interact with you is a must.
It would be a pity if you would lose this kind of a customer.

Here’s a proof that we know what we are talking about:

-> ICO Marketing Strategy’s Checklist <-

Before we get our hands dirty, here’s a checklist on how to promote ICO and reach your hard-cap.

This 8 step ICO checklist is a cornerstone to make your Token a Success.

1.Get your site indexed and SEO ready

2.ICO bench – best FREE channel:

• Guide how to hack ICO bench – get more reviews and rank on top of the list

3.Get your ICO reviewed by the top YouTubers and Crypto Podcasts

• This is the top channel – one YouTuber can sell out your whole ICO.

4.Get a lot of PR

• Find the top crypto news-sites and mainstream media sites
• Reach out to the right people on Linkedin or contact them via email.

5.Create a list of platforms where to advertise and advertise on them

• forums
• social bookmark sites
• crypto news sites
• crypto blogs
• ICO lists
• Facebook groups
• Linkedin Groups
• Top Sub-Reddits
• Top telegram channels

6.Use AdWords

• Mainly for re-marketing
• But also for acquiring new customers

7.Use Facebook Ads

• Facebook is still an amazing tool for re-targeting ads
• And also can be used for acquiring new people

8.Email marketing – one of the top channels

• Buy other newsletters
• Scrape emails
• And create triggered email sequences