The Change that Will Bring Better Digital Advertising World
It is annoying, when you visit a website and apparently, it doesn’t have the information that you need, even though the title looks like it has. Mostly, these websites only aim for more traffic, thus they can increase their website value in the digital advertising market. With higher website value, many advertisers will interest to place their ads on that website. The reality is those websites don’t even suitable for the market that the advertisers aim with their ads. So, how can we solve this problem?
The Ubex Project
We find one interesting ICO project, which is called Ubex. By looking at what this project offered, we can say that it’s quite promising. It could be the solution that we’ve been looking for. If this project is successfully executed in the future, we can see that the digital advertising won’t be the same anymore.
The Changes
The Ubex project offers a unique system, which is called auction. Just like its name, the advertiser will try to join the auction for ads lot on the publisher website. The value of the lot will become the income from the publisher.
This method seems only beneficial for the publisher. But, it’s actually the opposite. With the auction system, we can see that publisher won’t be able to do like what they want with their content. Aiming for a high-quality keyword for attracting more traffic can’t be done anymore. They need to create good content that can attract visitors as well as help them. These visitors will give the website that they’ve visited a rating. And, this rating is affecting the value of their ads lot. With this condition, digital advertising won’t be like today, a competition to use the high-quality keyword.
The advertisers get more benefits from it. With a high-value website, that means there is more traffic to that website. Moreover, that website niche also matches the advertiser business, product or service. Therefore, those publisher website visitors are the visitor that has interest in that niche. Therefore, the ads on that website can send the message much easier to the right target. Thus, the advertiser can get more customers this way.
Conclusion
The Ubex project is definitely interesting and promising from our perspective. The changes that they offered can really become the solution for all kinds of problem that we have to face when we browse the internet. So, it’s worth to try.