To Watch Or Not To Watch The Ads - Vidy Gives You A Choice

The digital advertising industry is no longer an exciting industry. Consumers, publishers and advertisers are all fed up with the results. I believe none of us cares about the ads that we see on social media pages. We find that ads have become annoying and abusive. But, is this the end?

In the year 2017 alone, $230 billion was spent on digital advertising across the globe. Advertising is still the most powerful tool to deliver marketing messages to the consumers. Without advertising, the consumers do not get updated on the new stuff that is coming into the market. Hence, there will be no more excitement and anticipation.

People change, and the way people react and respond towards advertising have also changed. Therefore, advertisers and publishers must change the way they approach the consumers. They should stop being annoying for occupying every corner of the web pages and making people watch a 5-second ad on Youtube before the skip button can be clicked. Most of the ads that we have seen are somehow irrelevant to what we are interested in. So, in the end, what do we do? We install the ad blocker on our devices. It is saddening to know, but this is the reality.

With the advancement of technology, Vidy has created an advertising platform where ads do not occupy any spaces on the web pages, do not appear if the consumers do not wish to see it and do not cause any nuisance. However, it rewards anyone who chooses to give some attention to the ads.

This patented ad placement mechanism is done by combining the power of natural language processing protocol, blockchain and smart contract technology, artificial intelligence, distributed systems architecture and web engineering.

It sounds complicated, but it is actually a very simple solution to the existing problems. Video ads are stored as an invisible layer inside the text of any web page. This is the “new hyperlink”, which we call the Vidylink. As consumers hover and hold their cursors on the Vidylink, tiny videos will pop up around the text. While that is happening, the smart contract is triggered and both consumers and ads publishers get rewarded with Vidy tokens. The longer the hold, the higher the rewards. In so many ways, the reward structure creates a win-win situation for all three parties; advertisers, publishers and consumers.

Thanks to the NLP protocol and the artificial intelligence technology that the ads will be relevant to the users’ preferences. In other words, you and I can see different ads on the same Vidylink. Amazing eh!

This is how it works.

Vidy is built on the Ethereum blockchain and Vidy tokens are used to fuel the ecosystem. The three purposes of Vidy tokens are:

1. Staking mechanism for advertisers.
2. Rewards to consumers who watch the ads.
3. Method of payment to make purchases.

Vidy started off in Harvard where it was founded in a dormitory room. The team has since been working together and have always wanted to make this world a better place. They are made of different technical backgrounds and experiences.

The team has successfully raised $16 million during the private sale that was conducted in May 2018. They are now working on the public token sale with a hard cap of 60,000 ETH. However, the date of the public sale is not disclosed yet. If you wish to know more about Vidy and their token sale, please click on any of the links below.

Website: https://vidy.com/
Bitcointalk: https://bitcointalk.org/index.php?topic=4562571.0
Telegram: https://t.me/VidyCoin

Author Profile: https://bitcointalk.org/index.php?action=profile;u=1774179