VIDY - Creating Invisible Layers Embed One First Page For Video

tedotwijaya (8)in #ico • 6 years ago

What is the VIDY layer?

Vidy has invented the first single-page invisible embed layer for video, run on the Ethereum blockchain.

With just a hold, users can now reveal tiny hyper-relevant videos hidden behind the text of any page on the web, unlocking a whole new dimension to the internet.

Why We Created Vidy

$16B Of lost funds every year stolen from ad fraud
$23 Of user data fees from unwanted ads each month
44% Of all ads are interacted with by humans, the rest are all bots
21% Of daily battery drain from unwanted ads
600M devices run ad blockers
0.02% Of banner ads get tapped per 1000 impressions
4.9% Of interstitial ads which hijack your whole screen get tapped
66% Of all ad fraud comes from video, yet video makes up only 44% of all advertising
$50B Of yearly ad fraud losses anticipated for the next 10 years
30% Of advertisers are demanding more video ad real estate

The VIDY Ecosystem

Vidy’s ad placement mechanism is a proprietary open-source NLP protocol, run by miners, that automatically places video ads on a massive scale into the hyper-relevant text of millions of publisher pages.

Publisher / Advertiser Dashboard
Publishers and advertisers get acccess to a dashboard where they can manage their campaigns and upload their video advertisements. They can adjust live campaigns, view statistics on each campaign and individual video ad’s performance, and see analyrics on users and publishers to evaluate how they are performing and iterate copy and creative accordingly.

Video Ads
Circular hyper-relevant tiny videos that pop up while holding down on Vidylinks.

Application Layer
The application layer is the consumer-facing distributor of video ads across the web, encapsulated in an SDK that can be installed with just a tap by any publisher.

Indexed Websites
Vidy indexes hundreds of millions site pages and parses the natural language on screen for matching against the NLP Protocol. This becomes the total available inventory for ad placement on live ad campaigns.

NLP Protocol
Vidy’s ad placement mechanism is a proprietary open-source NLP protocol that automatically places video ads on a massive scale into the hyper-relevant text of millions of publisher pages.

Consensus Layer
The consensus layer receives user data along with ad performance information from the data layer and processes it as inputs in the placement-scripts that it runs. This is done in conjunction with decrypting the smart contracts that are handed off for user-data target application.

Data Layer
The data layer is the foundation of the Vidy Ad distribution platform, concurrently communicating with the application consensus layers, and transparently maintaining all incoming data in the immutable Vidy ledger. The data layer maintains a record of all embed placements, hold times, VidyCoin payouts, VidyCoin staked balances, and all VidyCoin transactions via the application layer’s one-tap purchase modal.

Using Vidy

VidyCoin (VIDY) derives its utility in 3 main ways. You earn VIDY every time you hold down on an ad, you use VIDY to make purchases in one tap on ads, and VIDY is required to stake as fuel for all ad campaigns on the platform .