CURRENT : AN INCENTIVIZED BLOCKCHAIN BASED MEDIA INDUSTRY

INTRODUCTION

Do you love streaming on YouTube? Do you like spending hours on Spotify enjoying your favourite songs? Yes, indeed most of us will. But, do you think that the money spent for data is a bit much. The idea of social media that rewards users based on their activity is not new. But these new platforms are struggling to get enough traction compared to classical social media giants. What if you can get rewarded by streaming on YouTube and Spotify itself? Yes you heard it right. That's what CURRENT Platform is trying to achieve.

WHAT IS CURRENT?

CURRENT is an all in one platform for streaming contents from multiple social medias including YouTube, Spotify, SoundCloud etc. It rewards users for their time and data spent streaming audios and videos online. The creators and curators are equally rewarded based on their activity. It combines all its network in a single entity. The platform was officially launched in 2017 as part of multi media marketing and they presently have more than 200,000 active users. The CURRENT ecosystem is designed to evolve over time and adapt according to the shifting market dynamics.
CURRENT is already in collaboration with many media giants and in the future is planning to create individual platforms for each media groups. With the help of blockchain technology CURRENT plans to achieve a top spot in the media industry. It's main strategies includes:

1.) A Superior Identity Profile For Blockchain Based Applications.
2.) Decentralized Storage Infrastructure Alongside Centralized Networks.
3.) Ethereum Blockchain Scalability via State Channels For The Media Industry.

CRNC TOKENS

CURRENT tokens (CRNC) are used to fuel the CURRENT ecosystem. It's main function is to reward users based on their activity on different social media platforms. Creators and curators are rewarded equally in a fair manner. CRNC tokens are built on ethereum platform and have a total fixed supply of 1 Billion. Tokens are created in such a way to support forks in the future that will create subtokens for each individual social media platforms. The value of each subtokens would be different and it solely depends on the content generated within the platform.

CONCLUSION

Customers are the most important part of a marketplace. Social media's are going to have a huge impact in our everyday life. CURRENT aims to build an ecosystem that rewards customers based on their activity and at the same time values the privacy of the user. With an expert team working in the backstage and having an already reputed platform, CURRENT surely can achieve a lot of traction in the near future.

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