In recent years, the growth of e-Commerce has been enormous. In 2017 alone, the growth of sales in e-Commerce amounted to 23.2 percent, which made it possible to achieve the total volume of trade in this area of 2.3 trillion dollars. Of this amount, approximately 58.9 per cent is for the purchase of goods through mobile devices. According to the study of experts, an increasing number of ordinary consumers and Housewives are ready to abandon the purchase of goods of favorite brands in favor of the purchase of other products using mobile devices. Thus, according to preliminary data, the volume of mobile e-Commerce may increase to 3.5 trillion dollars.

At the moment, e-Commerce is far from perfect and is experiencing some difficulties in such areas as:

• attracting new customers and retaining regular customers;
• the difficulty of defining a program for profitable long-term growth;
• lack of competent partners;
• a small selection of quality software.

To solve all the above problems, as well as to improve the sphere of e-Commerce will allow a new platform called IOU.

Project objective

The main goal of the developers of the IOU platform is to transform the existing loyalty systems in order to provide flexibility, control and a number of additional benefits not only for small and medium-sized business owners, but also for ordinary consumers who want to purchase goods at affordable prices with maximum comfort.

Principle of operation

The IOU marketplace is a combination of e-Commerce, Blockchain technology, and virtual currencies. Through the use of a distributed Ledger, the IOU platform provides complete transparency of financial transactions, honesty of loyalty program terms, high transaction speed, and the ability to track products and products. All this allows not only to attract the attention of new customers, but also to ensure the strengthening of trusting relationships with regular customers. In addition, the Blockchain technology allows to exclude intermediaries between the seller and the buyer, thereby providing the lowest cost and favorable conditions.

Through the use of cryptocurrencies, users can be confident in every transaction. Moreover, they will be able to exchange assets among themselves within the framework of the platform. Thus, by purchasing a product at a favorable price, in a limited offer, the client can sell it on the exchange at a higher price.

Within the framework of this platform, traders will receive the following benefits:

• customer loyalty and retention;
• viral marketing provided by resale of goods;
• the ability to obtain data on the interests of customers in a particular region;
• ability to communicate with consumers;
• ability to exchange goods between merchants.

Consumers will also be provided with the following features:

• trade assets IOU from the other buyers;
• ensuring anonymity;
• possibility of refusal to receive information from the merchant;
• the ability to customize the interaction with the sellers.

In addition, within the framework of the platform, an evaluation system will be implemented, which allows not only to assess a particular trader, but also to leave a comment on his activities. Thus, only honest and honest sellers will flourish in the market, and buyers will be able to interact only with trusted traders. It is worth noting that this platform will work on mobile devices, gadgets and PCs.

Special attention should also be paid to the donation system. Thus, by donating THE ioux tokens to charity, sellers and consumers will be able to receive a reward from the platform.

The main currency of the platform will be coins IOUX, which in addition to the purchase of goods can also be used for:

• management of own funds on escrow account;
• placing special offers from the seller;
• obtain the merchants of VIP status;
• purchases of special offers by consumers;
• carrying out promotions;
• providing loyalty tokens.

Also, the platform will use a loyalty program, thanks to which users will receive a discount of 5 percent when buying goods for IOUX tokens, and sellers will receive 10 additional coins for each received 1000 IOUX tokens.

Dates and details of the ICO

The developers intend to implement during the public sales of 200 million coins at a cost of $ 0.28 per token. Sale is carried out in the period from September to December this year.

The distribution of tokens is as follows:

Conclusion

Creating a platform for e-Commerce based on Blockchain technology, which allows using mobile devices and PCs to buy goods, is very interesting and promising. This platform will provide a number of advantages for both traders and buyers.

Given the trend and direction of the market, this platform offers the most relevant solutions. In this regard, investing in its development can be very profitable.

Official resources of the IOU project:

WEBSITE: https://iou.io
TELEGRAM: https://t.me/IOUCommunity
WHITEPAPER: https://iou.io/assets/pdf/whitepaper.pdf
ANN THREAD: https://bitcointalk.org/index.php?topic=4845370.0
FACEBOOK: https://www.facebook.com/iouico/
TWITTER: https://twitter.com/iouico
MEDIUM: https://medium.com/@realIOU
REDDIT: https://www.reddit.com/r/iouico/
GITHUB: https://github.com/iouico/IOU

AUTHORSHIP:
MY BITCOINTALK USERNAME: klimenok1991
MY BITCOINTALK PROFILE LINK: https://bitcointalk.org/index.php?action=profile;u=1238493
MY ETH ADDRESS: 0x90051516FC3451D7bF1b5e7D0A4486757FC81C32
UNIQUENESS 100%: https://www.check-plagiarism.com/plag-report/2703998ab34f5a18b11bfcec8e6108085e1d1542114815