LIBERDY: Rebuilding The AdTech Ecosystem.

royalt123 (42)in #ico • 6 years ago (edited)

Advertising technology involves the combination of technology with business processes that may enable marketers to promote and benefit in sales and marketing efforts associated with advanced organizational goals. In simpler terms, it’s the Digital Advertising system. The AdTech universe is growing in strength and many market giants see the success potential of investments in AdTech companies.

Even with the introduction of more technical approaches to the digital advertising industry, it still have not been effective and efficient as It ought to. There are still some problems that the current technological model can’t seem to solve as different start ups have tried but usually met with no success. Well, the good news is there is a platform which is unique and is approaching the problems of the current Digital Advertising model by integrating Blockchain Technology into it. Blockchain Technology has been revamping and enhancing current real-life sectors with proofs and it is guaranteed to do the same to the advertising sector. This is the plan of Liberdy as they look to revolutionize the entire Digital Advertising industry.

PROBLEMS

Over time, they have been some challenges in the digital advertising industry. A look at the challenges and you would know that centralization is a major influence, alongside exploitation of users. Below are some challenges;

The increasing use of users personal data to perform targeted advertising. This is highly inappropriate and considered a breach of private data by users. Despite the warnings of users against this act, it’s been continually used by advertisers.
Inappropriate use of collected data from users by Advertisers. Most times it’s discovered that users data are shared, sometimes resolved and exposed thereby subverting the data’s which were considered private by the users. This as a matter of face happened with a major company of recent.
Continued intimidation by the practice of these Advertisers with wrong user data management, as the other Advertisers with proper user data management, would want to do all it takes to keep afloat.

There are some other challenges but integrating the Blockchain Technology to the advertising industry would see a rapid mitigation followed by a complete effective digital advertising model that benefits both the Advertisers and users and also ensure proper data management.

ABOUT LIBERDY

Liberdy is a decentralized digital advertising platform that is based on data-driven advertising, but more importantly, that specifically rectifies the significant problems of end-user data exposure, control, and accuracy. This new platform would want to modify the AdTech ecosystem, where data can be easily and safely managed and monetized by the users, therefore, resulting in an unprecedented advertising accuracy.

In achieving this feat, they combine the powerful Blockchain Technology with the GDPR regulations. The GDPR is a new Data Protection Act which was enacted by the EU on the wake of a series of serious data breaches. As a result of the GDPR regulation, users are now the sole owners of their data, approval to use a users data is compulsory, portable data storage for east extraction. These changes the whole look of the AdTech industry as there is now a data protection system that is backed by the law.

FEATURES OF LIBERDY

In addition to the enormous benefits of this new system to the user, publisher, and advertisers, some certain features make possible for the self-initiated release of accurate personal data which commands rewards;

Data Foundation: Here, the users are in total control of their data and rules for data sharing, usage and privacy are totally made by them. There are committees here which set certain terms that the advertisers must totally agree to in order to get access to the data.
Liberdy Passport: This features gifts users the ability to anonymously provide their data to the data foundation which remains secured also with guaranteed privacy. With the Liberdy passport, owners can enjoy digital experiences custom to their chosen profile.
Permission-based DMP (Data Management Platform): This feature is a platform that extends on the advancement of the AdTech ecosystem. Here, only precise, accurate, unique and reliable data is provided to the Advertisers. This ensures a seamless progression of the Advertising industry.

LIBERDY TOKEN

The LIB token is the utility token of the This AdTech Ecosystem. It’s will be used as a currency for purchasing data, reward to users who provide their data, incentivize publishers and compensate network operators and contributors. Liberdy is currently having a token sale event to raise funds for the effective development of the platform.

TOKEN DETAILS

Ticker: LIB
Token Type: Utility Token
Token Standard: ERC20
Token Price: 1 LIB = $0.1
Soft Cap: $5,000,000
Hard Cap: $30,000,000
Token for sale: 300,000,000 LIB
Total Token Supply: 1,000,000,000 LIB

TEAM

In conclusion, Liberdy came in a time where there is a huge crave for proper data management and security. No one has been bold enough to take the right steps, but Liberdy has and are sure to deliver. Looking critically at the various features and benefits of this platform, I would advise you to partake and be a part of it now. This is the future of digital advertising.