Ubex: Service for Advertisers

panji.millenium (5)in #ico • 6 years ago (edited)

Ubex: Service for Advertisers

Basically advertising is a form of communication to fulfill the marketing function. Advertising must be able to persuade consumers to behave in such a manner in accordance with the marketing strategy of the company to get sales and profits. Advertising is also seen as one of the most effective media in communicating a product and service. In addition, advertising is made by every company so that consumers are interested and hope that they will not turn away from other similar companies, therefore the company must create ads that are as attractive as possible. Advertising is one of the most widely used forms of promotion for companies to promote their products.

Advertising promotes products that the company wants to sell. Without proper marketing, companies will never be able to sell their products correctly, and thus the company will suffer huge losses. The company will recruit the best marketing staff to support marketing and advertising efforts and ensure that advertisements have been tested and proven efficient and effective. There are many methods to divert ads at this time because we can see a lot of advertisements on the road, in the mass media, and so on. Advertising destroys our world and it will continue to happen because the business world continues to grow.

Digital marketing also combines psychological, humanist, anthropological, and technological factors that will become new media with large capacity, interactive, and multimedia. The results of the new era are interactions between producers, market intermediaries and consumers. Digital marketing is being expanded to support corporate services and consumer involvement. The world of digital advertising has created a lot of potential for many people around the world, because it is far cheaper than traditional offline banners, but the scale is much higher and wider. After you place ads on the internet, almost everyone in the world with internet access can see your advert and become a potential customer. Customers that you have never seen, known or even known in your country. Advertising costs have dropped dramatically compared to offline advertising. This allows companies to distribute their goods easier and faster and embrace people around the world.

Of all the advantages of digital advertising compared to traditional advertising there are several facts that make digital advertising a problem because it is closely related to the internet. as:

Malware

The security risk has doubled since the beginning of the Internet, as the Internet is free for all platforms that anyone on the planet can access with a suitable device. The security risk posed by the Internet is the malware or any malicious software that will damage your device. The malware can hijack your computer, steal your data, and even destroy your internal hard drive. Once the malware gets into your computer, it will take time and effort to remove the malware. This makes your computer even more susceptible to further attacks. The malware is in the crack or ads found on the Internet, and anyone can get such an attack if they are not careful surfing the Internet.

Ads accept too much data

The banner ads or ads are very annoying for several reasons, and one is that their ads consume too much data and are not processed properly. Take a fraud banner ad, for example, because it's very slow while loading pages, and the data costs so much more than necessary. This is what makes the Internet so expensive today, and it hinders access to the Internet for those who can not afford the price. The ads are also too much, blocking the true content of a website and making it harder for surfers to read or enjoy a particular website they visit.

Intrusive, invasive and provocative

The ads, especially the "unusual" products, usually have a very intrusive and provocative way to deliver their information, and therefore the internet user has a problem seeing the ads. The advertising here has a problem in providing the information, and that is very annoying and does not make the internet so friendly for everyone. Advertising comes with very different types like pop ads, banner ads and so on. The pop ads are the worst kind for everyone as they start appearing out of nowhere and starting to load. The loading page is so slow and therefore it will cost so much data and make your internet costs very high.

Irrelevant

The Internet will never deliver ads in the foreseeable future, so the Internet will always be filled with Internet advertising. The abundance of Internet advertising will make the viewer see the advertising that is less desired. As a result, the user hates advertising he does not even want to see, and the Internet automatically shuts down ads, even if they want to see the ads. This creates the bad habit for the company and also makes it lose its potential customers. This is certainly not healthy for the company and the internet user because the company spends money that they do not consider successful in their marketing campaign, and the netizen will never get the advertising he needs for his life. This type of cycle must be interrupted.

Marketing or advertising is one of the major expenses for companies. because marketing efforts are the only way to promote their goods. Changes in the style of media consumption require brand owners to do digital marketing. However, brand owners must understand that digital marketing requires a different strategy from marketing strategies in traditional media. The existence of the internet as a medium with a high penetration rate has become a good place where advertisers can promote their goods and can be accessed by anyone around the world. The increasing consumption of digital media also has a correlation with more and more consumers who watch television and use the Internet at the same time or commonly referred to as dual-screen. Increased consumption of dual-screen routinely carried out every day can be found in all age groups. However, the world of Internet advertising must be greatly improved, because the internet has its drawbacks too.

Blockchain meets the digital advertising space

The world of digital advertising has now achieved the discovery of the grand and innovative Blockchain ecosystem. Blockchain itself is a decentralized and reliable platform that can be the only solution to all the problems that are currently destroying the digital advertising world. The problem is exacerbated by a decrease in customer trust, and therefore the solution must do at least three things that increase people's trust, reduce advertising costs, and eliminate all forms of annoying and annoying advertising.

Internet users are being subjected to increasingly worsening advertising conditions. They’re facing scams through advertisements. They’re viewing irrelevant or annoying advertisements. And they’re not being compensated for their contributions to the ecosystem. Advertisers, meanwhile, are facing similar issues: ineffective advertising, junk traffic, and complexity in figuring out multiple advertising channels. Publishers also struggle with low earnings and difficulty filling advertising slots.

Ubex will end the online advertising problem that we know today. Ubex itself is a platform to improve the efficiency and effectiveness of advertising and to persuade companies to put more money into advertising on the Internet. Ubex is a payment token, which is used as a medium of exchange between advertisers and publishers in the Ubex system. Ubex solves industrial problems through the use of neural networks and blockchain technology. The Blockchain platform is largely decentralized and a decentralized platform means faster and more reliable connections for everyone. The decentralized system will also ensure anonymity and discrete profiles for each user so that the platform will not be able to track and analyze each user's profile in depth and steal valuable information.

Before using this platform, of course we need to know more about the platform. Here are some brief explanations of the scheme of the platform.

Purchase the token and log in to your account

Just like any other platform you know on the Internet, you must acquire the token before you can join the platform. The token sale is explained in more detail in the last chapter of this article. The platform issues the token, called the Ubex token, and this token is the only means to perform the transactions within the platform. Therefore, you must purchase the token if you want to enjoy the features and benefits of the platform. Once you have acquired the token, you will need to log in to your account, and once you have done so, you will be integrated into the neural network scan. The neural network scan aims to know the relevance and the goods that you most desire. This scan only shows the ads that are most relevant to you.

Search for the publisher to run the ads

This is only for the advertiser who needs to place the ads in the publisher. The publisher, without the platform, is scattered, and that's why it's very hard to come by. With this difficulty, the company usually has to find the market research personnel and thus ensure that the asset is actually expensive and almost unattainable for the majority of the customer. The platform will display the existing publisher so the company does not have to search any further and search the publisher list. This list is very helpful for the company to completely remove the middleman and the marketing research team. In this way, the company can reduce the price of each good and get people to buy the advertised goods.

Increase people's trust

People need to trust the verified ads, so the platform creates the rating scheme. Once users have joined the platform, they can rate the ads by giving them the points. So you can know which ads you trust and which not. The verified ads are more visible, letting users visit, and are likely to be bought compared to ads that do not. In this way, the ads will no longer be intrusive and invasive, and ultimately, a better and friendlier Internet world has emerged for everyone.

Tokenization

And the last feature will be the tokenization. This scheme will make the ad world even more inviting, as people now receive the token by visiting the ads shown there. The ads are more frequented and increase the likelihood that goods will be purchased. The token will be awarded to those who visit the ads and in this way people will be very happy to visit the ads.

Ubex Tokens are blockchain Tokens, which are digital Tokens created on a blockchain as part of a decentralized software protocol. Ubex Tokens are crypto-Tokens issued on the Ethereum platform on the basis of an ERC20 standard contract. Ubex Tokens are payment Tokens designed to support transactions on the Ubex platform. To know current trend of ICOs, you can check ICO stats.

Advertisers can set up and run an campaign in a few clicks. Tasks that required an entire team of digital marketers can now be taken over by Ubex algorithms. An advertising campaign is created through a personal account in four simple steps:

Create an offer and specify the commercial terms – The user specifies the cost of advertising, or a percentage of the sale, as well as deferred payment (for advertisers with a high rating). Also, the advertiser chooses the targeted actions they are willing to pay publishers for.
Select a widget or create your own – Widgets can be personalized by the advertiser and can also be provided by the exchange (for example, the payday loan, a form for obtaining microcredits). In the case of personalized widgets, it is enough to upload a banner or video and install and configure all the necessary forms through a handy designer available in the personal account. For more complex settings, widgets can be written in a customized Java script-code.
Select the interests of the target audience, the time of displays, geography and other criteria. – After setting up the widget, the advertiser sets the rules for displaying the ads so that advertising is as relevant to the target audience as possible. In parallel with the settings, the neural network provides forecasts of the effectiveness of the customized advertising campaign.
Launch an advertising campaign and monitor the results. – With the help of a personal account in the Ubex system, the advertiser can monitor in real time all the key metrics for the created advertising campaign. These metrics include the targeted actions that were taken, their time, the publishers on whose platforms advertising was displayed, the activity of these publishers in the advertising campaigns. The neural network also provides updated reports on the effectiveness of the advertising campaign.

Roadmap

Ubex began in Q4 2016 when the company launched an advertising platform exclusively focused on promoting payday loans. Throughout 2017, the company added features like an API and advertiser auctions. They eventually expanded into an advertising system capable of serving the entire internet.

Ubex is registered under the name Ubex AI AG. The company is headquartered in Zug, Switzerland at Crypto Valley Labs. Key members of the Ubex team include Artem Chestnov (CEO and co-founder), the ex-Marketing Director for AB Inbev in Belgium. He’s a serial entrepreneur with an extensive background in European marketing operations. Other listed members of the Ubex team include Daniel Biesuz (Head of Legal and co-founder), Guy Weissman (CTO), and Andrew Rippon (COO).