EMP: Unbundling BAADD media

panji.millenium (5)in #ico • 6 years ago

EMP: Unbundling BAADD media

Newspaper (from Dutch: Krant, from French courant) or newspaper is a publication that is light and easily discarded, usually printed on low-cost paper called newsprint, which contains the latest news on various topics. The existence of newspapers is now increasingly experiencing competition with the presence of new technology.

At the end of the 20th century, the coverage of newspapers became more and more similar to the news on television, such as colors, attractive graphics, and also news that was briefly packaged by reducing the availability of serious news. Online networks become feasible to be used by newspapers because they can cut the high costs incurred for ink, paper and distribution processes. Therefore an idea is thought to use electronic media as a medium for delivering newspapers. The idea of transforming conventional newspapers into adaptation to existing communication technology is actually not new.

In the 19th century, especially in 1930, newspapers tried to send information to radio receivers in homes. In 1980, several newspapers began trying to utilize digital technology through telephone and cable networks to send news. An American media company named Knight Ridder, then utilizes videotext technology that sends digital information using telephone networks to be displayed on a television screen or on a computer desktop.

Traditional newspaper publications have been replaced by social media, where social media is used significantly to expand opportunities. Not only for ordinary consumers, but also for advertisers. There needs to be an ecosystem that provides fair compensation for all players who participate in it, such as advertisers, users, service administrators, content producers, and developers. Large and regular web portals and SNS media generate huge profits from users' personal content and information.

To overcome the social problems caused by the BAADD media, we propose an ecosystem that can implement decentralized services by separating media mechanisms and combining blockchain and coin-ecosystem technologies for value exchange.

What is Platform Every Media Blockchain?

EMP (Every Media Platform) is a new media ecological public blockchain for unbundling BAADD media. EMP is intended for ecosystems that provide equal and fair compensation to all players participating in it, such as advertisers, users, service administrators, content producers, and developers. Large and regular web portals and SNS media generate huge profits from users' personal content and information. However, until now, the data owner has not received compensation for his contribution. EMP is a media block platform, which compensates all participants.

The Communication Revolution, which was carried by the Internet and cellular telephones really changed the structure of communication. Linear communication that watched the mass media passively be turned into active. Nonlinear communication and networks are rearranged with focus.

Economic inequality due to distribution monopolies

Traditional media business under Economic Attention has faced a stage, where it cannot grow on its own.
Distribution of economic benefits for several large media companies.
The exclusive vicious circle of expansion of BAADD Media.

Dissemination of information and political abuse

Information is concentrated by traffic concentrated in several large media companies.
Only information selected for media is presented to users.
Trying to exploit open information.

Leakage of personal information

Companies that aim to collect Big data, excessively store and collect personal information.
The BAADD Media case about hacking personal information continues to be found.

Violation of personal information sovereignty

The media collects personal information that the user does not recognize.
Business income structure that is not exposed to BAADD media profit making.
Use personal information for BAADD Media advertisers to achieve their own goals.

Digital addiction

BAADD Media Psychological Manipulation to maximize the impact of advertising.
User emotional problems and social problems occur because of addiction to media content.

EMP ecosystem

Among the main objectives of this project developer distinguishes :
~ creating a mechanism for distributing fair gifts from content and advertising.
~ provide support for developing social media.
~ recovery of the right to exercise control over personal data.
~ provide users with the content they want to see.
Among the regular participants of the platform are :
~ an author who makes articles and receives awards from users.
~ consumers can influence writers by spreading their content.
~ advertisers who give honest advertising to the target audience.

The main coin of the platform is EVE, which can be exchanged on an EXP or ADD platform in a ratio of 1 to 1.

Platform token

EVE tokens are your Principal coins that are traded in the system and indicate liquid assets that can be bought or sold when buying coins for Marketplace. You can send EVE to other people at no cost through the pocket address offered by the platform. ADD tokens are a possible gift especially for donations for advertising, and this contains the exact same high liquidity since EVE. It can be bought or sold on the stock exchange.

EXP is an advantage where minutes of EVE and ADD usage are put together. EXP is not an advantage that can be processed, but this is the advantage of networks that perform many roles in the ecosystem. This is used as fuel that allows you to do more tasks and is a form of inventory and, at exactly the same time, the right to choose.

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