BEYOND SEEN SCREEN- project summary

I am a part of this great project coming from Croatia, and I would like you to see it, comment, suggest and share your opinion. And of course, it will be great if you join us :)

PROJECT SUMMARY

About
Beyond Seen Screen created a platform that enables interactivity with video content. With Beyond Seen Screen watching video content is no longer a passive action, a one-way street. The platform enables content producers and content distribution companies to link additional information to the video content. Viewers will no longer only passively receive adverts, trailers and other video content but will have ability to interactively engage with them using their mobile device.

Problem
Acquiring in depth information and entertainment related to the video content that is being watched
is not easy as there are many friction points. Viewers need to manually search for this further content but would rather have it served in a quick and effortless way. Video content watching experience is deteriorated by constant interruptions of advertisements, where viewers easily lose focus due to advertisements that are not targeted to them. Furthermore, products placed in the video content cannot be directly consumed. Finally, there is no transparency regarding data about viewer engagement with the video content in general.

Solution
Beyond Seen Screen works towards minimizing the friction points. Additional information and entertainment related to the watched video content will be provided through an app running on viewer’s second screen device. Advertising with Beyond Seen Screen is personalized, fully targeted and permission based. Platform allows seamless shopping experience of products and services placed in the video. Platform usage data will be saved to the blockchain, which will bring transparency to the
viewer interaction with the video content.

If you would like to know more about the BSS ICO you can find out here
https://ico.beyondseenscreen.com/
Here is the official web
https://www.beyondseenscreen.com/
Link to one pager
https://ico.beyondseenscreen.com/documents/BSS-one-pager.pdf

And here is the video I made for the project :)