EIPLATFORM

in #ico6 years ago

EIPlatform vision

Traditional e-sports promotion relies on expensive marketing agencies that act as intermediaries between brands and e-sport gamers. These marketing companies are notoriously expensive and lack awareness about what e-sports fans really are looking for. This is unusual for the popular Twitch ribbon to not be supported by any brand, although it is clear that it will be advantageous for the brand to do so.

EIPlatform aims to solve this problem by carrying out AI-supported data analysis on all e-sports market participants to find gamers and streamers that fans enjoy most. This streamer / player identified can then be directly contacted by the brand. The utility of the EIP token (called EMI, oddly enough) is that brands need to use EIP to utilize this service. All EIPlatform will be based on blockchain, so data from all participants in the market is guaranteed to be safe from interference.

Brands can also offer incentives for viewers to perform certain tasks, such as perhaps subscribing to one of the supported streamers. They can also ask for feedback from the community by offering prizes to do so. Feedback received can help brands ensure the ideal players they have to support and promote.

What is the EIPlatform economy like?
This platform will be accessible through websites, mobile applications and APIs embedded in the flow and other social media environments. To join a platform, users need to create an account that will be linked to a wallet that will be used for interaction on the platform. These interactions will be driven by EMI tokens, which companies can provide as part of various automatic loyalty programs and other incentive mechanisms, which are carried out using several site standard smart contract templates. For example, they will be able to offer EMI in return for giving feedback or registering on their site. EIPlatform itself will provide EMI as part of the referral program.

Participants will find many possible uses for EMI on the platform. For example, they will be able to make digital and physical purchases with platform partners (no doubt including companies that advertise on platforms). In addition, EIPlatform will support subscriptions, donations (for example, for platform-linked streamers), crowdfunding, trading products with other users and betting with igaming companies. This will also create an easy way for companies or users to organize their own communities and events, from tournaments to charities. The company will be able to offer exclusive platform products and services. For cost, EIPlatform will also give them access to a large number of AI analytical and optimization tools and data that will enable and help targeted advertising and promotion on the platform.

The problem
Brands and Companies do not understand the audience of the market itself. Efficiency of investments in the Esports market is decreasing. Small teams, beginning streamers and tournaments of local importance do not get access to the budgets of large companies.
Play part of the marketing budget of Brands is taken by various intermediaries and agencies. a wide part of the audience does not participate in the development of Esports directly.

EIP Mission
One of the goals of the EIP is to replace agencies with more personalized and efficient direct marketing, facilitating effective direct interaction between Brands and the audience.

The tool will allow the following:

  • Provide new opportunities for sponsors and partners who will get the vision of the effectiveness of their investments as never before.
  • Users (audience) will be able to receive exclusive goods and services from funded companies (exclusive tickets for tournaments from tournament platforms, merchandise from teams and additional opportunities on media platforms), and from sponsors and partners. .
  • Entering the market for a large number of non-endemic partners, who will take advantage of an additional tool for gaining an audience.

How does the platform work?

Effective work is provided by embedded artificial intelligence and flexible intelligent contracts that are easily adaptable to brands and cooperative conditions. There are six useful components from EIP.

  1. Gifts. There is a flexible reward system for ecosystem members that encourages them to visit the platform more often, get acquainted with new brands, pay attention to advertisements. EIP developers are involved in technical parts, while brands work with the target audience.
  2. Loyalty program. There are several smart contracts that automatically send tokens to permanent members of the platform. This tool is an advanced version of Rewards by considering user behavior.
  3. Promotional offers are "basics" that are ready for conduction marketing campaigns (sales, seasonal discounts). Brand representatives choose the period of validity and deposit the required number of tokens, the remaining work is done by blockchain.
  4. Feedback is a tool for receiving feedback from platform clients. Users share their opinions about products and marketing campaigns and get prizes.
  5. Minimal balance. The minimum threshold for participation in EIP depends on the parameters of each company, which is why the ecosystem can be accessed by small businesses with minimum funds.
  6. Security of personal data. User and company data that is encrypted is stored on the blockchain and is fully protected from unauthorized access.

Why go to EIPlatform?
EIPlatform was developed by a team whose founding members have been involved with both sides of the esports market (it includes the CIS Esports Team Empire team owner) and are therefore very familiar with their needs. This team also includes cryptoindustrial longtime participants. The Estonian base was chosen for an ecosystem that advanced from high-tech startups and favorable regulations. The team plans to use advanced blockchain innovations, including the Bisikan communication protocol, IPFS storage and LIBP2P network stacks. Although it will use the Ethereum blockchain at first, companies have plans to upgrade to blockchain to perform better themselves later.

Assuming all parts are united, the platform will have many things to offer to all potential stakeholders. Gift bonuses and spending opportunities related to various parts of the gaming ecosystem must encourage greater levels of investment and audience participation, and community mechanisms must further support this. Because this platform requires a high level of activity on the part of its users to get the most out of it, it is hoped that this will break the bot, which allows companies to rely on it to expand their real user base. Esports communities that are active and have incentives and sophisticated AI tools must provide companies with far more efficient ways to reach their target audience, with their imagination as the only limitation.

Target Market & Platform

EIP will target both streamers / viewers and brands / promoters. In essence, the platform will be divided into two separate areas - one that will be attractive to brands, and one that will appeal to e-sport fans. Both segments of the EIP Platform will use EMI tokens for various functions.
For example, users will get EMI tokens by watching ribbons authorized by the brand on the EIP platform. Brands can allocate a certain number of EMI tokens to be distributed to viewers because they watch one of their streamers. In this way, ads from certain supported gamers can occur directly brand-to-player, bypassing the need to use traditional third-party marketing agents. The benefits for brands are huge because they save a lot of money on administrative costs and waste, because the amount of money they pay to marketing agents is wasted on costs that are completely unrelated to gaining viewers from supported gamers. The benefits for gamers are very clear - no longer have to be forced to watch streamers through advertisements, but they will get immediate rewards for doing so on the EIP platform.

EIP will also allow users to subscribe to various services and buy items within their platform limits. They can also donate money to the ribbon in the form of EMI tokens. The possibility of EIP on the user's side is almost unlimited, with plans by the company to allow betting agencies to also participate in the platform. If this happens, I can see great things happening with EIP, because a trusted betting platform for e-sports is hard to come by.

In addition to acquiring market data intelligence driven by AI on gamers, brands will have access to many other features when using the platform. Brands will be able to directly communicate with ribbon fans who are supported and offer personalized messages and interactions. They can also use the platform to offer various incentives to users to follow or watch their stream stream. In essence, EIP will function as a data intelligence platform for brands, in addition to direct marketing platforms to gamers.

Blockchain:
Blockchain is a shared database innovation, the most prominent for supporting computerized bitcoin cash. It works with connected databases that refresh digital records without stopping.

A smart contract is a contract that executes itself with the terms of the agreement between the buyer and seller that is precisely built into the line of code. The codes and statements contained in the one above the blockchain sequence are decentralized. Sharp contracts allow justification in exchanges and understandings to be resolved between unique and unknown parties without requirements for specialist focus, legal framework, or outside authorization systems. They make exchanges traceable, transparent, and irreversible.

The EIP Manifesto is organized as a high stack system. The market potential for the EIP ecosystem consists of a large number of clients, each of whom makes many orders every year. The main highlight is the speed of execution, followed by smart contracts, consistency, stability, and usability. We intend to take advantage of the open source advances that are most demonstrated and can be adapted and always monitor elective special implementations.

Details of token sales

ROAD MAP

TEAM

Conclusion:
EIP is building a strong stage for decentralized esports that will provide exceptional content and a targeted audience looking for exclusive offers from businesses. As such, organizations will get direct access to the target audience, while marketing needs from the sector and esports audience will have access to guidance to the business marketing budget.
Accommodation, security and transparency, in addition to the ability to adapt and upgrade customer availability directly from EIP makes marketing more economically feasible and has the potential to create brand channels of communication with audiences for business. These channels can then be used for targeted marketing activities without intermediaries. This initiative will be supported by a strong, sharp contract format to ensure full transparency and rapid monetization of activities involved using EMP tokens. Like other dependency projects from other major platforms, the EIP platform will move forward by presenting several additional features. These features will make the general UI more useful for all parties using smart and blockchain contracts. Basically,

FOR MORE INFORMATION

Website: https://eiplatform.io/
WhitePaper: https://eiplatform.io/doc/WhitePaper-Eng.pdf?v4
Telegram: https://t.me/EIP_ecosystem
Facebook: https://www.facebook.com/EIP-980267652124760/
Twitter: https://twitter.com/EIP_ECOSYSTEM
Medium: https://medium.com/@eiplatformico
ANN: https://bitcointalk.org/index.php?topic=3288725.0

author: muhammadsosa
profil link: https://bitcointalk.org/index.php?action=profile;u=1914532
eth: 0x8056b4866D50eBCE01D33EDc967D38a6Bf724420

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