Ubex-A global decentralized advertising exchange where companies advertise effectively

maniecool (36)in #ico • 6 years ago

In a fast paced and rapidly changing world of cryptocurrency, it is important for cryptocurrency owners, investors, analyst and everyone in the cryptocurrency space to be kept abreast of current trends, innovations and analysis. Absolute control over information is an herculean task if not nearly impossible, there is increased risk of harsh user experience in the world of cryptocurrency and a rapidly advancing technology such as blockchain.
In a world of hackers, fraudsters and individuals who seek to take advantage of other people’s naivety, it is important to have access to tools, data, analysis and information to keep one up to date of current event happening in the everyday crypto space. Information is power, with the right tools, you are indomitable. But gathering these information from various sources proved to be a time sapping and effort consuming task. A perfect solution would be to have an ecosystem which provides these tools to everyone ranging from investors to cryptocurrency experts or people who are newly venturing into the crypto world in one giant platform and this is where Ubex comes in.

INTRODUCTION

Ubex is a global decentralized advertising exchange where companies advertise effectively, while publishers profitably tokenize ad slots on their resources. Ubex proposes to take care of the issues in digital marketing by putting together all the benefit of programmatic technologies, neural networks and smart contracts in a single system. Ubex gives a progress from the conventional pay-per-click plan to the instalment for focused activities, which is the most reasonable and intriguing model for all market members.

Brief History - Ubex is a Swiss-registered company based in Crypto Valley Labs "The Block" (Switzerland) whose founders are Artem Chestnov and Daniel Biesuz, who want to revolutionize the advertising sector and bring it to a whole new level.

THE MISSION

The mission of Ubex is to create a global advertising ecosystem with a high level of mutual trust and maximum efficiency. By using the Ubex system, advertisers will be able to purchase ad slots and payment is made upon completion of targeted actions.

THE PROBLEMS

Ubex believes users, advertisers, and publishers — the three participants in the global advertising ecosystem — are facing various problems with today’s advertising systems, including:

Users

Irrelevant or annoying advertisements

Overpayment for products and services due to multiple intermediaries and high commissions

High risks due to the use of coercive advertising methods by scammers

Advertisers

Uncertainty of achieving results as advertisers are forced to pay for clicks and displayed ads without a guarantee of actual sales

Difficulty in figuring out all available advertising channels, leading to higher overhead expenses and the need to hire additional staff

Ineffectiveness in certain advertising channels, with the ineffectiveness only becoming apparent after the budget has been spent

Publishers

Struggle to find advertisers to fill advertising slots

Face low earnings and the inability to forecast future payments from advertisers

Payment delays and non-payments from dishonest or low-quality advertisers

SOLUTIONS

By using smart contracts on blockchain, Ubex allows for the transition to the Cost-Per-Action model of payment, eliminating fraud and the need for clicks.

Ubex offers the solution as smart contracts on blockchain. Because of Ubex purchasing system, the technique of purchasing the advertising slots on a desired website for placement is simple and transaction risks are also less. Once the payment is complete, the advertiser can purchase advertising slot according to the specified requirements set for the target audience, geography and time of displays.

With the help of Ubex’s neural networks, the ubex algorithm selects the most current advertising offers for certain customers, thus enhancing the chance of getting the desired outcome. Hence the advertisers can decrease the average cost of attracting the customers by half.

THE ECOSYSTEM

The system core named Advanced Decentralized Advertising Marketing (ADAM) is responsible for making the decision to display advertising materials. This decision is based on the data stored in the blockchain as well as on the model data of the neural network stored internally.

HOW UBEX WORKS?

THE MARKET STRUCTURE

The structure of the advanced publicizing market comprises a chain of participants represented, from one viewpoint, by advertisers and on the other, by distributors with various intermediaries between them, thereby performing different functions. Therefore, here is the current digital-publicizing purchasing scheme:

Through media agencies, medium and large-sized advertisers purchase digital advertising, which deal through partnered exchange work areas or specifically with purchases in these ways:

• Through banner networks (horizontal and vertical networks.

• Directly from the publisher.

• Through advertising exchanges.

Advertisers can undoubtedly purchase advertisements from distributors through the Ubex publicizing exchange without depending on the costly services of offices and other intermediaries. Ubex consolidates the usefulness of an advertising exchange with a service to monitor all the execution indicators of every advertisement placement of every publisher, consequently eliminating the requirement for proper external tools. Also, Ubex consolidates the functionality of a DSP/SSP.

WHY YOU SHOULD CHOOSE UBEX?

Use of Neural networks to maximize purchasing efficiency; The neural networks is used to process informations about visitors to members network services by evaluating the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. With this, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.

Use of Blockchain-based smart contracts minimize participants’ risks.; The use of blockchain will bring about security, confidence, transparency .

Ubex likewise presents the capacity of the tokenization of ad spaces by distributors and in doing this such a distributor will raise fund for themselves enabling them to enhance their money related execution while on the stage. every one of the people to whom such tokenized spaces are rented to are relied upon to pay for them ahead of time utilizing the Ubex Tokens.

THE UBEX WALLET

The UBEX Token will serve as a payment strategy on the Ubex platform. The requirement for a Token depends on the need to credit funds from the accounts of the advertisers for the presentations of publicizing materials that they have purchased. Moreover, basic cryptocurrencies do not permit the funds’ crediting from third party accounts regardless of whether one has authorization from the third parties. The Token brings allowances to a particular address within which the owner of the address can utilize the available funds on the account. There is a possibility in crediting on condition that the account holder has set up the quota size and just from the address to which the quota is issued, or else, it will be impossible for the funds to be credited.

TOKEN SALE AND ICO

Ubex revolves around a native token called UBEX. Advertisers spend UBEX tokens from their account balances to access the smart contract and make deals with publishers.

TOKEN DETAILS

Ticker- UBEX

Token type- ERC20

ICO Token Price- 1UBEX = 0.0061USD (0.00001ETh)

Fund Raising goal- 14,600,000 USD (24,000ETH)

Sold on Presale- No pre sale

Total Token- 4,000,000,000

Available for Token Sale- 72%

Whitelist- No

KYC- YES

Restricted countries- Iran, North Korea, USA

Accepts- ETH, BTC, LTC