I think it's the first step in transforming how we view content and how sites will monetize. I see a future when people will get paid in crypto for watching video content of all types, not just porn.

That seems too good to be true, right? Free probably seems fair enough, but why would it make sense for someone to pay you to watch videos?

Here’s why things are different now. There are countless websites and other sources for you to watch videos at no cost. What they all have in common is that they’re free, and they want you to watch them so that they can earn ad revenue. There’s just one problem; you can only watch one video at a time. As in, if there are 5,000 websites which show videos that you would want to watch, and you can only watch one at a time, what’s going to make you choose one website over another?

This demonstrates the concept of the attention economy. That is, human attention is a rare and scarce commodity. The fact that you’re reading this article specifically, and not the millions of others on the internet is living proof of that. There are countless things for you to give your attention to, but only one thing that you will give it to at any given time. Your attention is valuable, and Vice recognizes that by building a technology where you get paid just to watch videos.