The Challenges Facing Loyalty Offers in the Retail Sector

lekato (12)in #ico • 6 years ago (edited)

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The burning issue for most retail outlets is keeping their customers glued to their business. Everyone wants recurrent clients and each store is keen on how to ensure customers remain with them for a long time. That regular small talk with the owner or the courteous customer service you receive every time you shop with your favorite grocery store are ways of making you feel comfortable, so you'd stay long-term with them. However, this doesn’t work for everyone as certain customers can be quite annoying.

Loyalty offers are the next viable option. The promise of a reward by consistently shopping with a store has proven to be captivating to many customers. But the enthusiasm surrounding this loyalty offers will often fizzle out as time flies for several reasons. This could be due to a time-factor, terms in these offers and other flimsy issues. The lack of coherence across loyalty offers is one of the more significant problems which have seen this arrangement nosedive as far as patronage is concerned. Customers don’t want to consistently shop at the same store to redeem this reward. They want it spread across every service they use.

Another problem with the current loyalty arrangement is the lack of any easy-to-access database for customers to identify flashpoints including when their point becomes outdated, how long before a reward can be redeemed, the value of a point and the terms guiding each loyalty program.

Possible Solution

Blockchain technology and the use of Ethereum smart contract can bring changes to how loyalty offers work. The Mozo framework eliminates the points piling approach of the current archaic loyalty structure while introducing the use of a single token for all the loyalty programs in most retail outlets. Since this token is a digital currency, customers don’t have to wait long durations to redeem their reward.

The transparency of the smart contract ensures every customer gets his token quickly and without hiccups. Unlike the point system, these tokens can be transferable and purchased as well. The Mozo platform gives stores the opportunity to decide the exact number of tokens a customer gets for specific shopping activities.

TOKEN DETAILS
This is a utility token launched on ETHEREUM blockchain network which will be used by stores for rewards

Total Supply => 5,000,000,000

TOKEN DISTRIBUTION

25% Allocated to MOZO foundation => 1,250,000,000

25% Allocated to Pre-sale and token sale =>1,250,000,000

50% Allocated to MOZO treasury => 2,500,000,000

Token Price
Token sales will be divided into two phases

PHASE 1:
Tokens Available for sale => 700,000,000
Hard-cap US $42 Million
Token Price => 0.09USD (1st Tranche)
Sales Method=> Both Pre-sale and crowd-sale
Sales Period for Pre-sale => May 8 - July 22, 2018
Sales Period for Crowd-sale => July 23 - July 30, 2018

PHASE 2:
Tokens Available for sale => 550,000,000
Hard-cap => US $46 Million
Token Price => 0.12USD
Sales Method => Crowd-sale only
Sales Period => Scheduled for Q4 2018

Bonus Scheduled For Crowd-sale

20% Bonus allocated to every purchase more than 50 ETH/ 5 BTC in one single transaction
10% Bonus allocated to every purchase more than 1 ETH/ 0.1 BTC

TEAM