ICOMetrics: Kyber Networks Exchange

Non Technical brief about Kyber Exchange: (just a brief based on white paper and my observations: Brevity of text due to exhaustion!!!
Kyber ICO:
It is a proxy payment system.
They are using Eth platform to create their own currency called KNC(Kyber Network Crystals).
Fraud prevention idea: They think that a centralized exchange gets hacked internally and externally, i myself strongly think, management disputes between young academics with less patience , can result in "false flag hack attacks" and they can leave the team with their share of money and no one can do anything about it as the domain of crypto is unregulated by a central authority.
Their opinion: Currently DE-Centralized Exchanges are not optimal and this is due to many factors. Technical discussion.
Claim: There is no order-book!!!!!!!Users will know the
conversion rate before sending the transaction and receive the corresponding amount. Users
don’t pay any extra fees (other than the gas fees for the transaction). KyberNetwork benefits
through pricing a reasonable spread in the conversion rate.
Interesting: They have a bank type big money supplier which they call "reserve contributor who supplies capital" to the Kyber to use to buy crypto currencies of all kinds to resell to the consumer with a share in the price which is calculated by kyber. I think a lot of private banks or pools will join this.
Listing of coins is automatic and so is delisting. No mafia type control like current Bittrexs" bitch act with Shingo's BQX. This Kyber exchange lets you create a smart contract and you list your coin and start using it.
Good idea: Tokens are not held by the Kyber Exchange, they are held by the smart contract. very good safety mechanism.
Key idea: no confirmations or wait times between transfers of coins of any kind. I think this speed is very sexy.
Offer: Kyber would do efforts to make the exchange visible and solicit more users and volume which eventually helps everyone.
lovely feature: I like this feature a lot, they are addressing ICO sales and their solution will lock in the price of eth in the present for a future ICO purchase no matter what the price of eth is at that time. This is important....
Team: I do not know how they convinced Vitalik to be on this but he is and in the new game , team members are the idea masters. I think a decentralized exchange is indeed a great need and this will fuck those 15% fee mafia.
Concerns: I hope their commission from proxy service between coins is less then current ones.
Location: China based perhaps ?
Must invest as this is ICO centric and important addition to security of user funds and no confirmation lags

Please ask questions so we can get answers from them....dont yell at me for non technical analysis and this is just an observation