POINTIUM - Global Decentralized Platform for Points Management & Loyalty Program

Hi! Today I will explain about a Pontium Platform. So,check it out!

Being overwhelmed by too many points and loyalty programs of companies, we were not able to fully utilize them. This directly results in the financial damage with customers and the poor performance of the loyalty programs and increased debts with companies.

Pointium solves these problems with the blockchain technology. With the lowest transaction fee and the safest way, Pointium allows the users to exchange a number of points for Pointium Token (PNT), receive a variety of promotions, and redeem points for shopping gifts. ​

Being overwhelmed by the company's too many loyalty programs using points, we couldn't make good use of them. This resulted in direct asset damage to the users, and a poorly performed loyalty programs & an increase in the liabilities to the businesses. Pointium solves these current problems with a block-chain technology. With the lowest transaction fee and the safest way, Pointium integrates the points into Pointium tokens (PNT), and delivers the loyalty programs to the users.

What Is Pointium

Pointium is a blockchain-based point management platform addressing these problems. The users of Pointium can easily integrate and manage Pointium tokens and their points for each company around the world in the Pointium Wallet. The users can also easily exchange their points for Pointium tokens, or Pointium tokens for the partnership’s points. In addition, the Pointium Wallet includes the Promotion Feed, which provides the users with the promotion or coupon of the partnerships in real time. This enables Pointium's partnerships to reach more customers and to promote more loyalty programs. Moreover, in Pointium Shop, the users can purchase the products or services of the partnerships.

Economic Model of pointium

To provide the users of Pointium with the reasonable exchange rate, Pointium operates two economic models. The first one is the Pointium Exchange Model. According to the model, the partnerships of Pointium can determine their own exchange rates for buy/sell and can also set the minimum points for exchange. This model lets the market decide the exchange rate, and gives the partnerships the full control to reduce their point debts. However, this model alone has a limitation: this can enable the Pointium users to experience the exchange loss. Therefore, the Pointium secondly aims to provide a more reasonable exchange rate for the users by operating the Promotion Incentive Model. Basically, it is the way to provide the users with more promotions of the partnerships who actively participate in the exchange. In this way, the partnerships try to establish the more reasonable exchange rate to promote more loyalty programs. Also, the model makes Pointium partnerships and users more actively participate in the Pointium.

Pointium Target

Pointium targets from the airline, hotel, and travel agency, which are the largest company in the point market, to online shopping malls around the world. With these advantages, Pointium, based on more powerful, secure, and efficient blockchain technology, will lead the 300 billion dollars of the point markets in the world.

Problem

• Difficulties of Point Management
  As there are many businesses around the world, customers are overwhelmed by too many points systems. Customers find it difficult to tell what kind of business points they have. It is also difficult to tell how many points you have for a particular company. This deteriorates accessibility to the points and prevents the customer from using the points. As points are some kind of assets, it means that the customers cannot use their assets sufficiently. For businesses, it leads the lower-than-expected performance of loyalty programs. In fact, the survey found that only 50 percent of customers benefit from the point system, and 20 percent of them reported that they have never used their points before.

• Disappeared Points Every Year
  Many companies make expiration dates for points. For example, a company might pay points to a customer and then set it to use for only five years. From the customer's point of view, this method makes the point disappear every year without knowing where and how much of it is. In fact, the survey shows that 25% of users have lost their points because the points had been expired. This disappearing point leads to unnecessary social and technological costs, and to a loss to the market economy.

• Lower-than-Expected Performance of Loyalty Program
  Points are a most important factor in the loyalty programs. Companies operate the point system because they expect more loyalty from their customers than the cost of issuing the points. But if people do not use points, businesses cannot be able to run the loyalty program as they intended. This causes unnecessary costs for businesses.

• Increased Businesses’ Debts due to Low-Utilization
  It is easy to think that points are free for businesses because they are virtual money that they produce and give to customers. However, because customers can actually use points instead of cash, the point to the company is recorded as debt. In other words, if a company pays 10% of the purchase price in points, the same amount of the debt should be accumulated. This system can have a negative influence on businesses. If many customers do not spend points, the companies will be badly appraised by rating agencies and investors because of their increased debt ratios. This bad evaluation, in turn, can make the stock prices of business fallen.

• Social Costs due to Low-Utilization
  The development of the point system is expensive. Companies should deploy many developers to build point systems, create and maintain servers and databases to manage points. The point being underutilized, however, means that these development costs are part of the waste. This results in a loss for the company, loss for the career of developers who developed it, and unnecessary experience for the customer. All of this creates a social cost.

Solution

Pointium: Global Decentralized Point Platform
Pointium solves these problems by integrating the current point system. Pointium users can manage all their points at once, and exchange unused points for Pointium tokens, and exchange their Pointium tokens for the points of other partnerships. Also, Pointium can automatically convert the to-be-expired points into Pointium tokens and prevent the points from being disappeared. Pointium provides the partnerships with the right to determine the exchange rate so that they can effectively eliminate their debt and utilize the Pointium’s Promotion Feed to reach more customers. Pointium effectively addresses these issues while providing more promotional opportunities for users and businesses. In particular, Pointium will provide a valuable experience to travelers by targeting the airline and other travel industries.

Features of Pointium

1. Pointium Wallet: Integrated Points Management Platform
Pointium users can manage all their points through the Pointium Wallet. Users can check how many the points remain and the expiration date of the points. The partnerships of Pointium can register their business information and the database of points at Pointium. Pointium Wallet is a core user interface utilizing Pointium and will be available both on the Web and on mobile.

2. Pointium Exchange
In Pointium Wallet, the users of Pointium can exchange their points for Pointium tokens,or their Pointium tokens for the points of partnerships. Moreover, the Pointium Wallet enables the users to check the exchange rate between Pointium tokens and the points of the partnership in real time. The minimum points for exchange can be also checked. The exchange rate and minimum points for exchange are determined by each partnership. As the ERC-20 Ethereum token, the exchange of Pointium tokens is processed as a transaction on the Ethereum

3. Promotion Feed
Pointium can pass on promotion information from the partnership to the user through the Promotion feed.
Promotion Feed is the real-time communication channel between partnerships and users and is the global marketing programs offered by Pointium. This allows users to quickly find out more special offers and partnerships to offer loyalty programs to more customers. Also, Promotion Feed provides the filtering algorithms such that the users and partnerships give or send the appropriate information. Promotion Feed is the core feature of circulation model for Pointium, connected to the Promotion Incentive Model.

4. Pointium Shop
As the ERC-20 Token of Ethereum, Pointium tokens can be used for purchasing the products or services of the Pointium partnerships. Alternatively, the users can exchange their Pointium tokens for the points of the partnership and use it for buying the products as the traditional points.

Moreover, Pointium Shop is available to users and partnerships. In the Pointium Shop, the users can purchase the products of partnerships for Pointium tokens or the points of partnerships. The partnerships can upload their products or services and the prices of them at Pointium Shop. This provides the more purchase channels with the users and
partnerships. If the payment is completed, the users follow the delivery process of its partnership.

Pointium Demo App

Pointium Advantages

Accessibility
Pointium allows you to manage the numerous points and exchange them for Pointium Token (PNT) in Pointium Wallet.

Marketing Opportunity
Pointium Wallet provides the busineeses with the marketing opportunity. In Promotion Feed and Pointium Shop, the businesses can deliver their promotions and sell their products/services to the users.

Reliability
With the blockchain technology, Pointium can provide the users and businesses with the lowest transaction fee and the reliability of transactions.

Benefits Of Pointium

For User

• Manage Your Points Easily
  Pointium Wallet allows you to manage and integrate numerous partners’ points at once.
• Get Promotions Quickly
  Promotion Feed is the quickest way to check out the special promotion of interested companies.
• Use Points in Various Ways
  Users can exchange their points for Pointium tokens (PNT), or use their points in the Pointium Shop.

For Businesses

• Reaching More Customers
  Pointium's partners can easily sell and market products to Pointium users.
• Enhance Loyalty Program’s Performance
  Using Promise Feed and Pointium Shop, partners can drive greater loyalties from potential customers.
• Effective Reduction of Liabilities
  The Pointium Exchange Model enables partners to effectively reduce their liabilities.

Token sale

Pointium Token (PNT) is an ERC-20 Token based on Ethereum platform. It is compatible with the ERC-20 wallets such as MyEtherWallet and Metamask. During the pre-sale and crowd-sale, Pointium will provide 800,000,000 PNT, which are equal to 50% of total supply (1,600,000,000 PNT). The remained tokens will be burned.

The ICO participants can repetitively participant in the pre-sale and crowd-sale. Before participation, all participants should agree to the terms and conditions of Pointium and upload their passport or equivalent ID for KYC. As soon as the participation is completed, PNT will be provided to the participants’ ERC-20 wallet. After the crowd-sale is completed, KYC procedure will proceed. The unqualified token during the KYC will be burned and the equivalent Ethereum will be refunded, except for some fees (due to gas). After the KYC is completed, the tokens will be unlocked before the exchange listing.

Pointium token

Token - PNT
Platform - Ethereum
Type - ERC20
Price in ICO - 1 ETH = 85,000 PNT
Tokens for sale - 56,000,000
Funds accepted : Ethereum (ETH) only
Hard Cap : 800,000,000 PNT
Soft Cap : 50,000,000 PNT
Contribution Limits : 0.2 ETH ~ 500 ETH
Total : 1,600,000,000 PNT
10% Discount on Purchases over 100 ETH

Use of Proceeds

Core Development : 60%
Operation & Admin : 20 %
Marketing & Sales : 15%
Legal & Accounting : 5%

Pre-Sale

Sale Period : April 1, 2018 (13:00 UTC) ~ April 29, 2018 (13:00 UTC)
Bonus : 1 -2 week +30% / 3-4 week +20%
CAP: 240,000,000 PNT

Crowd-Sale

Sale Period : May 1, 2018 (13:00 UTC) ~ May 29, 2018 (13:00 UTC)
Bonus : 1 -2week + 10% / 3-4week +0%
CAP: 560,000,000 PNT
KYC will be executed after the end of crowd-sale

Token Distribution

50% ICO
15% TEAM & EXPERTS
15% RESERVE
10% FOUNDATION
10% SEEDING BUSINESSES

Roadmap

1–2nd quarters, 2018

• Pointium Public Marketing
• Pre-sale and Crowd-sale
• KYC (Know Your Customer) and AML (Anti-Money Laundering)

3rd quarter, 2018

• Exchange Listing
• Pointium Wallet Web and Open API Development
• Pointium Mobile Wallet Development
• Marketing for travel agencies and airlines

4th quarter, 2018

• Pointium Mobile Wallet Release
• Pointium Web Wallet Release

1–2nd quarters, 2019

• Partnership and MOU with related businesses such as airlines and travel agencies.
• Pointium Mass Marketing for general users
• Gathering the users of Pointium Community

3rd quarter, 2019

• Targeting for the related businesses of North America (i.e., U.S. and Canada) and Asia (e.g., China, South Korea, and Japan)

4th quarter, 2019

• Targeting for an online shopping mall

2020

• Worldwide Partnership Expansion

More Information About Pointium

WEBSITE: https://www.pointium.org/
ANN THREAD: https://bitcointalk.org/index.php?topic=3129448.0
WHITEPAPER: https://docs.wixstatic.com/ugd/573622_a75d820df16f45ae9d6df45b61c8586a.pdf
Twitter: https://twitter.com/POINTIUM_ICO
TELEGRAM: https://t.me/pointium

Author

Bitcointalk Username: Kartika1
Bitcointalk Profile : https://bitcointalk.org/index.php?action=profile;u=1964049
ETH : 0x941C6ca63C1855a2c4B5aAC13B4729fF816f5fDb