Ubex ICO review

 Hi whales! Here is my new review on Ubex ICO.

Summary

 Project name: Ubex

ICO date: 21.05.2018 - 30.09.2018

Hard cap: 28 800 ETH 

Token type: ERC20

Hype level: high

Project Overview

What does the company/project do? 

The digital advertising market has been growing significantly for the last 4 years, but despite this growth it has many problems. Among these problems are low targeting efficiency, non-transparent counterparty relationships and a high level of fraud. Ubex is aiming to solve all these problems by creating a global, decentralized exchange of programmatic advertising based on neural networks and smart contracts.  Through its approach project provides a transition from the traditional pay-per-click scheme to the payment for targeted actions, which is the most fair and interesting model for all market participants.  

How advanced is the project?  

Ubex has already released Alpha versions of its applications and full version will go live in March 2019.

Opportunities

- the market of programmatic advertisement has been actively growing for the last years and it has big potential, Ubex may win significantly from this growth if the project become successfull with its technology

- Ubex has strong team and advisors with expertise both in business and tech sides

- Ubex has already raised most of its hardcap, so the project will have enough funds for it`s platform development

- project has already established some strong partnerships (SingularityNET, Civic and many others) that will help them with building their ecosystem

Concerns

- digital advertisement space is very crowded and Ubex will face severe competition from both centralised companies and other blockchain startups

- marketing projects usually show poor performance when hit exchanges

 Conclusion

Short term potential: Neutral

Given current bad market conditions and usually poor performance that marketing projects show I have neutral view on flipping potential of Ubex

Long term potential: Positive

Ubex has strong team, good partnerships and disruptive technology, all of this will help the project to succeed in the long term

For more information about the ICO, please visit the following links: 

Website: https://www.ubex.com  

Telegram: https://t.me/UbexAI