Importance of Strategy: Dao's Case

in #ico6 years ago

DataBroker Dao’s founding team is making impressive moves that need to be noted down by strategy analysts working at other blockchain projects. Before I start discussing the company’s strategic wins, let me give a brief idea of what DataBroker Dao is: It’s a marketplace that allows IoT sensor owners to sell the data that they’ve accumulated to data purchasers (details here).

A Strategic Launch

As a marketplace, DataBroker Dao relies on others to create the volume on it. While many blockchain projects race to development and launch their platform, they forget to fulfill the basic pre-requisites that’d be necessary to make the platform successful.

DataBroker Dao has a clear first mover advantage, but if no one actually participates on the platform, the first mover advantage is meaningless. That’s why the company clarifies that it has dedicated plentiful time before launching its ICO to develop important partnerships; in fact that process is still underway as they added an additional partner just a couple days ago. Here are its partnerships:

Moreover, the team has set aside their greed and has ensured a good portion of DTX tokens stay within the platform to function as a market-making mechanism. Liquidity and volume are essential to sustain usage during the early days of any platform.

Another important point I want to jump on is location.

Don’t Ignore Location

Many times investors pay little attention to where a blockchain project is launching from. After all, these projects are decentralized and are global, made-for-everyone services. But location can play an important role, and DataBroker Dao has cleverly pin-pointed a city that is largely ignored by blockchain start-ups: Dubai.

Dubai is a growing city that makes efforts practically every day to make its operations technologically smart. It does this for marketing tactics, to momentarily wow some of its millions of annual tourists, and also because its rulers are genuinely interested in driving the city forward.


The government of Dubai aims to have much of its transactions secured via the blockchain by 2020. As they make a strong push for IoT integration in the city’s public services, and have already adopted the blockchain, DataBroker Dao has a huge market potential and target right at its base. Moreover, a 138 Fortune 500 companies have an office in Dubai; it’s no-corporate tax policies make it highly desirable for corporations. Additionally, it will be hosting Expo 2020 and that will bring major business interest to the region from the world’s biggest players in every industry. DataBroker Dao, as one of the very few blockchain launches within this city, will easily shine bright to all those companies prowling their eyes on this city in less than 2 years.

The past is a good indicator for the future. DataBroker Dao’s team has made great strategic decisions from a business point-of-view, and it’s reasonable to say that this trend will continue.

Part 2: Essential Information

🌐 Website: https://databrokerdao.com/
💡 Whitepaper: https://databrokerdao.com/whitepaper/WHITEPAPER_DataBrokerDAO_en.pdf
👨 ANN Thread: https://bitcointalk.org/index.php?topic=2113309.0
💻 Telegram: https://t.me/databrokerdao
⌚️ Token Sale: March 26
📃 Ticker: DTX
👂🏻 Token Type: ERC20
🔗 KYC: YES
💰 Accepts: ETH
👔 County: Belgium

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