The Smart Way to Invest in Personal Data

hatu (76)in #ico • 6 years ago

Generally, any sector that starts to boom faces an influx of companies hoping to become its future leaders, and that’s exactly the current case in the data market. However, knowing which companies would fail or succeed can be extremely difficult when strolling through start-ups.

But there’s always going to be a product that stands aside: this product needs to be one that other data companies, whether succeeding or failing, need to utilize.

A Look at Opiria

Opiria is a data marketplace where individuals can sell their personal data to companies. This means that Opiria itself is not a data broker but is just facilitating the brokerage of data.

To be specific, it empowers individuals to be the brokers of their data. Opiria can be used by individuals, professional data brokers, data analysis firms, and major corporations. Virtually anyone or anything can be a client of Opiria but it doesn’t impact Opiria whether the transactions being made are by a company that is going to fail or succeed—Opiria will be used by both failing and successful firms and will profit from them all.
That’s the power of building a marketplace.

The builders and investors of a marketplace have direct exposure to the success of any market but are immune to the failures in it. This makes Opiria a unique investment in the $250 billion personal data market. Moreover, Opiria is leveraging blockchain technology to make the most of technological competitive edges.

Short Term Outlook

A marketplace is often seen as a good long-term opportunity. But in the ICO sphere, marketplaces have performed quite well even in the short term.

Even in a strong bear market, the current mid-50% return on marketplace ICOs is 0.79x. However, the mid-50% return on marketplaces dealing with data is actually great: 1.39x. Note, this is the scenario in a bear market.

Based on my analysis of the short-term ROI performance of 200+ ICOs, data marketplaces are the third best performer in the current market.

Opiria could be a means to invest in the $250 billion personal data market while having exposure to only the market’s successes.