The Right Way to ICO (2018)

in #ico6 years ago

Blockchain has many benefits like transparency and decentralization. Since the utilization of this revolutionary new technology is very novel and still in its earliest stages, many projects are being launched to provide foundational parameters for using the blockchain.

OnLive has used the blockchain to sap into one of its benefits: decentralization. This isn't any differentiating factor as other teams are creating decentralized platforms too. But what's different about OnLive is that it's plan after the platform is prepared is different from what companies have done in the past.


Other companies create platforms and leave it to the public to eventually come and adopt it, utilize it, and spread consumer-side awareness. The platform founders traditionally market how their platform can be used by others to create products, so the consumer-side marketing never takes place by the founding team.

During that waiting time that has no definite time-period, the company loses its first mover benefit and remains vulnerable to copy-cats, especially those that may have a pre-existing network that will benefit from the platform.

OnLive has taken a completely separate approach: the platform's founding team has made a proprietary technology that allows them to create a p2p ecosystem to harness power from a vast grid of paid providers, and they have used this to power their own product, which is the most powerful broadcasting system.


This way OnLive is able to yield compound benefits for its efforts. It's marketing campaign spread awareness of both a utility of its broadcasting product and also clarify the company's technological ability to create ecosystems without expensing on operational assets in advance. OnLive is able to utilize its first-mover advantage and won't be vulnerable to copy-cats. Moreover, OnLive's internal valuation will increase as over the course of time it will generate a strong goodwill valuation as it would have developed an existing network of paid providers on its grid.

Additionally, platform development and expansion requires costly R&D. Instead of risking investor funds on potentials, the company is establishing, from the start of its launch, a highly scalable product to drive revenues that will support the burdens of development. This rests investors that their money isn't being risked in one basket; rather, they are driving growth in both a product and a technology that builds products.


OnLive has taken the smart approach to making a platform by immediately offering a product utilizing its technological platform. OnLive will have an immediate product offering, as-well-as a powerful platform-building technology, unlike all the other blockchain projects being launched as only platforms.

Part 2: Essential Information

🌐 Website: https://on.live/
💡 Whitepaper: https://on.live/documents/OnLive_Whitepaper.pdf
👨 ANN Thread: https://bitcointalk.org/index.php?topic=2738965.0
💻 Telegram: https://t.me/OnLive
⌚️ Token Sale: MARCH 11
📃 Ticker: ONL
👂🏻 Token Type: ERC20
💰 Accepts: ETH
👔 County: UK

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On-Live looks like a good ICO with great potential :)

Yes, and the ICO is doing quite well

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