Product Strategy: Case on Arcona

hatu (76)in #ico • 7 years ago

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ICOs allow anyone anywhere to raise large sums of capital to bring all sorts of ideas to reality. Many entrepreneurs are developing decentralized marketplaces and such developments have some native benefits: others utilize the service and make it more competitive by exerting their own efforts.

As others try to stand out on the marketplace, they make the host service more competitive. This sounds great but there's one major problem to this sort of business.

A decentralized marketplace is meaningless if it does not bring in immediate adoption. Without immediate adoption, the service can become susceptible to copy-cats or, even worse, simply die out. Due to this, product roll-out strategy is extremely important.

Aronca's Strategy

Arcona is a multi-tipped development, and one of the offerings in a marketplace. Arcona has taken an approach to safe-guard one of its marketplace from the dilemma described above.

Arcona is a new project that is going to leverage blockchain and augmented reality technologies to deliver a layer of Digital Land that sits atop real locations. This takes the concept of selfie filters to a commerce-focused mechanism. Anyone can buy, sell, or rent the Digital Land or develop audience-attracting AR content on the land to develop a revenue channel. An added aspect of Arcona is a marketplace for AR content and AR developers.

Clearly, such a concept is an extremely innovative utilization of AR. However, any marketplace requires a swift adoption to survive. To ensure this, Arcona has merged a decentralized marketplace with a platform and so has set the stage for its utility.

To ease entry barrier into the market, Arcona is developing tools that allow easy development of AR content; this ensures that the mass public has easy adoption not just as consumers of AR content, but creators too. This ensures that there is a present supply.
Arcona's Digital Land provides a direct platform where Arcona's AR marketplace can be extremely useful. Arcona itself is making a platform that will drive an aggregate demand for the AR marketplace.

Arcona has taken the proper step to ensure that its AR marketplace has the establishment for market-making to take place: supply is greatly eased and demand is immediately established.

A New Standard

In a time where plenty of marketplaces are rolling out on a daily basis, Arcona is setting a new standard by ensuring that the marketplace has a low barrier for supply and a readily available demand.

This gives Arcona a dual benefit, the marketplace and the Digital Land ecosystem work in harmony and support each other’s growth. The Digital Land plots will need attractive AR content to drive market interest, which is necessary to make the plots profitable. Additionally, many companies will need to outsource the needs for AR content development.

The marketplace makes it easily accessible for companies to seek important services to be utilized within the Arcona ecosystem. Moreover, the marketplace draws a mass market interest by giving individuals an opportunity to drive a new source of income with their talents. This audience can be extended to users of the Arcona Digital Land.

Companies can get the services necessary to make their plots attractive to audiences, and individuals can get money from the marketplace which can be used to purchase Digital Land. Arcona’s strategy to offer duel services that complement each other, within a single ecosystem, ensure an eased market penetration and sustained growth.