Ubex:Artificial Intelligence in Advertising

enno.netral (2)in #ico • 6 years ago (edited)

Today I will discuss the development of the world Cryptocurrency which has increased significantly in recent years, with various types of Crypto, platforms or applications in circulation. Many ICOs will come every day, but there are some with good ideas and some with useless ideas, few have great ideas. Now I want to talk about ICO with a good idea. That is Ubex as an Artificial Intelligence platform in Advertising. Let's look at the following review.

Advertising is a trading machine that remains relevant to this day. The advertising market is growing. Includes all new technical innovations, reaching new levels, adopting innovative technologies and the latest techniques from the fields of social communication, QMS marketing, and psychological techniques. When entering the advertising market, every young company or company is faced with the problem of creating effective advertising material and promotion. Unfortunately, those who do not have experience in advertising are forced to spend a lot of time, effort and financial resources to develop advertising materials, market research, study the target audience, psychological aspects of their behavior and responses to the material presented.

With the advent of Blockchain and the development of the crypto industry, advertising technology began to require updated forms and additional innovative technologies. It is desirable that the emergence of a special advertising platform that brings together advertisers from various fields and industries will not only bring together advertisers cataloging according to company categories but also has a number of tools for companies, companies and organizations to implement their advertising campaigns and events.

Ubex is a global decentralized advertising exchange, fully operational on the basis of neural networks with the use of blockchain and smart contracts. Ubex allows part of the traditional pay-per-click scheme to the payment model for targeted actions, the fairest and most attractive model for advertisers. At the heart of the Ubex advertising purchase algorithm, there is a neural network that processes information about each visitor to the member network website. The neural network evaluates user interests, calculates the possible actions targeted for all advertiser offers, and selects the most suitable ad. Thanks to this, network member website visitors only see ads that are maximally limited to their interests, and that will convince them to meet the maximum possible action targets.

The Ubex platform will provide many opportunities not only for publishers and advertisers, but also for companies that require user data regression analysis. The nervous system core, which is responsible for making decisions at all stages of the advertising material life cycle, will have an API, access that can be given to partner companies. Blockchain decision-making behavior allows one to evaluate user data and make judgments about the interests perceived by users. This regression estimate can be used not only to display advertising material, but for other purposes as well. The API will provide an opportunity to retrieve the expected category list with estimates for each based on the query with user data.

Our Mission

To create a global advertising ecosystem with a high level of mutual trust and maximum efficiency.

Automate the interaction of advertisers’ offers and publishers’ websites

Using neural networks and accumulated data, select the most relevant advertising content at any given moment in time to a particular user, maximizing the probability of obtaining desired results.

Significantly reduce commissions by removing the middlemen

Eliminate all indirect links between advertisers and publishers by applying smart contracts for all types of tracking, thereby increasing the economic efficiency of cooperation.

Create an opportunity for publishers to tokenize ad slots

Using all available statistics from advertising websites and participants within the exchange, provide a forecast of potential earnings and an opportunity to collect it in advance if the reputation is high enough.

Develop a multi-layered system of platform participant reputation rating

Implement a system of rating advertisers and publishers, which will be stored in the blockchain along with the full history of their operations, to prevent fraud and to enable a mechanism of dealing with the most trustworthy partners.

The Problems in the Advertising Industry Today

Ubex believes users, advertisers, and publishers – the three participants in the global advertising ecosystem – are facing various problems with today’s advertising systems, including:

Users

Irrelevant or annoying advertisements
Overpayment for products and services due to multiple intermediaries and high commissions
High risks due to the use of coercive advertising methods by scammers

Advertisers

Uncertainty of achieving results as advertisers are forced to pay for clicks and displayed ads without a guarantee of actual sales
Difficulty in figuring out all available advertising channels, leading to higher overhead expenses and the need to hire additional staff
Ineffectiveness in certain advertising channels, with the ineffectiveness only becoming apparent after the budget has been spent

Publishers

Struggle to find advertisers to fill advertising slots
Face low earnings and the inability to forecast future payments from advertisers
Payment delays and non-payments from dishonest or low-quality advertisers

In the end, Ubex aims to solve all these problems using neural networks and blockchain technology. Ubex believes that a global decentralized advertising exchange will be the "future of advertising".

UBEX Token

UBEX Token (ERC20) will act as a payment unit on the Ubex platform. The need for Tokens is based on the need to fund funds from advertiser accounts to display the advertising material they have purchased.

In addition, the Ubex platform will allow website owners, who provide statistical data for core system training, to accept UBEX Tokens as a reward for their actions. 5% of revenue from all Ubex transactions will be distributed to data providers.

Token Details

UBEX Token
The price of 1 UBEX = 0.00001 ETH
MVP / Prototype Available
Ethereum platform
Receive ETH, BTC, LTC
Minimum investment of 0.01 ETH
Soft stamp of 4,000 ETH
Hard stamp of 24,000 ETH
Switzerland
KYC Whitelist / KYC
Forbidden region of the US, North Korea, Iran

Project team

The team consists of high-level professionals with extensive experience in marketing, neural networks and blockchain. We perfectly know and understand all the advantages of this technology, which we can implement effectively to achieve maximum results. The infrastructure developed by us will allow us to take the process of buying advertising and economic efficiency to a new level.

Our partners

Conclusion

Ubex is a global decentralized advertising exchange that aims to facilitate publishers and advertisers to interact safely when using blockchain as an intermediary. The aim is to create a reliable P2P market, where publishers can authorize online properties and advertisers can maximize the value of advertising campaigns.