WEMARK: SUBSTITUTING BLOCKCHAIN FOR MIDDLEMEN IN CONTENT SHARING SYSTEM

emmy92 (42)in #ico • 6 years ago (edited)

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INTRODUCTION

Conventionally, the practice when it comes to sharing digital contents such as photos, videos is to involve a middleman which might be content marketplaces or to approach the buyers directly. However, these two methods have proved to be ineffective in arriving at the ultimate goal of the content creator – maximizing profit on the photograph shared.
The case is always that of marketplaces offering so little to the owners and getting the copyright to share the content and get the right to sell at maximum prices obtainable. Although it is arguable that the marketplace creates a forum for the content creators to reach a wider audience, this is done at the expense of their revenue and rights.
The marketplaces stand as the middlemen between the content creators and the end-users where they (marketplaces) dictates the price of the content and as well who can share it. The entire procedure is marred by the absence of transparency.
However, the typical content creator has little or no option than to surrender both the work and its copyright to the marketplaces. To further exploit the owners of the work, the marketplaces keep evolving rules yearly which makes creators have just lesser rights and authority over their own very work.

WEMARK PROTOCOL

Wemark is a distributed marketplace where content creators can grant permission to their work for the end-users directly while they keep the complete control and rights over the work.
Wemark is run on a blockchain which allows the initiation of blockchain throughout every class of digital contents and links them up on a decentralized ecosystem, birthing a different sharing mechanism that lacks middlemen.
Wemark provides photographers with exposure to a much wider international audience and yet retain most of the advantages maintained as the intermediaries have been worked out of the equation. Customers can grant approval to share the high-quality photographs from the creators themselves.
The Wemark platform features the latest discovery, allows synergies between different photographers and marketplaces, and has a lot of curation features that can aid the customers in getting and handling the exact digital contents that they want.

CONTENT SHARING AND BLOCKCHAIN

Blockchain presents a commonsensical solution to the digital contents sharing problems. Blockchain features unchangeable ledger, Smart Contracts and cryptocurrency which makes it perfect as a substitute for the conventional means of sharing digital contents.
Even though the present arrangement in the content sharing might afford the photographers an exposure to the wider audience, it is actually a smokescreen as just a token is given to them while they release all the rights and privileges to these marketplaces. The blockchain platform can perfectly remove and change these arrangements.
The blockchain allows a deviation from the norm where the central role of sharing contents are incorporated in form of the protocol for the blockchain. The blockchain can receive payment, issue licenses for end-users automatically when requirements are fully met, grant access to the content, compensate activities that seek to grow the ecosystem and as well reward the content creators.
Eventually, blockchain acts as an intermediary that facilitates the transfer of creative content between the owners and the end-users. Although the platform will be rewarded with a fraction of the profit, the content owner has the full rights to his content.
Wemark uses an Ethereum-based blockchain where all the hash volume of the data is stored on an immutable ledger connected to an external server which is only accessible by the content creators and other licensed persons.

WEMARK TOKEN INFORMATION

WMK is the token for the Wemark platform. It is used for paying content creators, rewarding participants and every other activity on the ecosystem. It is an ERC20 standard token built on Ethereum blockchain having a total volume of 135,000,000.

CONCLUSION

Wemark protocol presents a platform where content creators can relate directly with the users, eliminating the need for marketplaces which exists as intermediaries, getting the bulk of the profit where the digital contents owners are given a penny in return.
With Wemark platform, no longer will a content creator lose the right over his work for any reason. The platform replaces the middlemen with blockchain as the intermediary between the end-users and the content creators.

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