MobileBridge Momentum - Revolutionising Marketing & Loyalty
Mobilebridge momentum is a marketing and loyalty ICO that in tend to use smart marketing to target customers correctly and properly and also combine it with a cryptocurrency so a company can actually issue their own tokens as loyalty points to build their own marketing programs and encourage customers to come back. So, that's what it’s all about, smart marketing it looks very exciting. They're partnered with some big players; their customers include Burger King and some notable others already. The problems they want to solve, first one is traditional marketing is often disliked by customers. They are often badly timed, lack in personalization and result in spam. That is the truth because we get emails telling us there's money off, we get SMS messages saying the special offer and they're not welcome. They get sent to us for things that we may not be interested. The whole point of momentum smart marketing. It’s actually target people at the correct time, for example about lunchtime if you’re in the area of Burger King for example and you’re hungry and they know that you go to Burger King or you have been in the past. Then they will send you some offer or some customer rewards should you choose to go and eat in Burger King at that particular time. So, that’s what I mean about smart marketing and that will hopefully take over from the traditional hard sale marketing at the moment. So, it will take into account your personal preferences, your location and several other factors that it needs to make an informed decision about what to reward you.
Also, loyalty programs repeatedly fail as consumers like a sense of value and ownership and points off for no real value offer, often expire and are wasted. That's definitely the truth, for example I show up at a local supermarket here in Berlin and I’m part of their loyalty program but I have no idea how many loyal points have got, how I can use them, what I can spend them on. It's really a ridiculous way of doing business and rewarding customers. There isn’t any interaction, I don't get any information about how many loyalties points I've got. It might arrive once every few weeks telling me and it's usually ignored and thrown in to the bin. So, by using cryptocurrency, having an app and be able to monitor the number of tokens or rewards that you get is essential to sort of keeping interests, maintaining interest in it and again having a sense of value and ownership. The other point that sort of compounds the lack of sense of value and ownership is that the money wasted in North America alone is hundred billion dollars in a year. And of course, that wasted potential can be used to transform customers and a happy and active brand ambassador. I agree with that because if you get rewards even if you get little something for shopping at a certain place or going a certain place and spreading the word about the venue or telling people about it. If you get rewarded it gives you that sense of being part of it and that drives your interest, your brand loyalty as well. So, that's definitely something the momentum are going to look at implementing. It's exciting because traditional ways of marketing are outdated now and we need a fresh approach.
The solution according to momentum is to implement a platform for marketing and loyalty on the blockchain. They’ve got some smart ideas and technology behind it and how they're going to go about it quite innovative. They want to have this mobile marketing automation solution. They're basically target users based on different data including location and user attributes for example and also your previous behaviour. It'll be smart marketing so you won’t get overloaded with spam. It's not a hard sell, you will be targeted when the AI thinks that you should be targeted. You will also get rewarded as a consumer. They're going to reward you for your time and your activity as well. There will be a user manage data drives for a better user experience. So, it will optimize your journey, your offers and that will be based on the data that they collect provided by the consumers themselves. Your loyalty rewards will be portable so you'll be able to swap them over for other reward programs from other companies which I think maybe the game changer here because at the moment it's really not possible to swap loyalty points in the real world. Also, they will understand and optimize the return of investment. Detailed analytics will provide insight in user behaviour and effectiveness of the marketing spend as well. There will be of course data transparent in security because it's on the blockchain.
Referring to the white paper mobile marketing is a massive multi-billion-dollar market place and it's anticipated to grow almost 30 percent year-on-year and triple in size. Can you believe more than 99 billion U.S. dollars by 2021? The addressable market for this particular project for mobilebridge momentum is approximately nine billion dollars. So, massive potential and more people are using mobiles and internet it’s getting better. It's the natural way it's moving at the moment over to mobile marketing. Coupons, card schemes all in the past and will be soon. Again, I go back to my example of the supermarket I shop at and they use an antiquated card scheme you get a number or you can tell them your phone number at the check-in desk and the rewards your points every time you spend money. That's an antiquated method of loyalty program that will be outdated and the mobile programs starting to become ubiquitous but they don't offer the same sort of rewards and user interaction as a tokenized system on the blockchain. And that's why I believe these marketing and loyalty programs on the blockchain are quite important. The target markets for mobilebridge momentum are immediately the retail market and also quick service restaurants. I assume that to be fast food restaurants as they both typically have a great mobile community with users looking to connect online and offline. Then they're going to move into travel, bank, insurance and also automotive.
Website: https://www.momentumtoken.io
Twitter: https://twitter.com/MomentumToken
Telegram: https://t.me/MomentumToken
Whitepaper: https://www.momentumtoken.io/files/MobileBridge_Momentum_Token_Sale_Whitepaper_-_FINAL_v1.0_1503018.pdf
Bitcointalk ANN: https://bitcointalk.org/index.php?topic=2943654
Authored by: donniedarko
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