Sum up sentence (brief presentation of the ICO):

MONETHA will be the first platform to allow you to buy something with your crypto currencies. The platform will make a link between the buyers willing to pay directly in crypto currencies and the merchants.

What does it solve?

Well, to understand what solution MONETHA can bring, let us take a look on 2 sides:

• On the client side (you or me, people having crypto currencies to spend):

When it comes to crypto currencies, one often wonders how to pay taxes on it. Do I have to declare it to the central bank of my country? Even if crypto currencies are still a new phenomena, in some countries when you make a profit by buying for instance ETH (or any other else crypto currency) and then selling it at a higher price, you will have to pay taxes on the profit.

I you decide to not declare your crypto currencies (which I do not advice), you can spend them by buying goods using the MONETHA platform, in an anonymous way, without having to use your FIAT currencies, which of course are very well traceable by your government.

• On the merchant side:

Well, here we can talk about a revolution: Merchants, by selling their goods on the MONETHA platform will be able to be paid in FIAT currencies and this, in about 2 minutes! Generally a transaction between a client bank account and a merchant bank account takes about 2 or 3 days if the transaction is national or more than a week if it is international.

Moreover, fees are quite high when it comes to get paid for the merchant. MONETHA will charge 1,5% of the price of each good bought through the platform, which is according to them, 5 times cheaper than what is taken by classical platforms.

Why does it solve?

In the previous section we have seen that MONETHA allows people purchase goods with their crypto currencies: merchants will get paid in FIAT currencies in 2 minutes, and the fee taken by MONETHA for each operation will be 5 times cheaper than the ones on non crypto currency platforms.

How is this possible?

On a non crypto currency platform, there are 16 different steps to settle one transaction and up to 15 different fees to pay for payment gateways. Transaction fees range from 2% + 0.1 to 6% + 0.7.

MONETHA solves this problem by having a single and direct link: the one between the merchant and the buyer:

Once the buyer pays with its crypto currencies a good, the money arrives in approximately 2 minutes on the merchant wallet and then is exchanged into the merchant preferred FIAT currency via an exchange platform such as KRAKEN, POLONIEX…

What are the competitors?

As far I know, TenX is to my mind the main competitor of MONETHA, as they propose a credit/debit card allowing you to buy assets/goods with your crypto currencies.

Even if the ICO is over now, I will do an article on it for you to be able to make a comparison of the two platforms.

MONETHA brings more than TenX as they are they will reunite on their platform merchants: you can think of MONETHA as the “Amazon” of the crypto world.

ICO details (start/end date, number of token, estimation of the token price):

• Beginning of this ICO: 31/08/2017

• End of the ICO: To be advised

• Price of the token (considering 1 ETH = 374 USD@30/08/2017):

  • Until the soft cap: 28,000 ETH : 1 ETH = 2400 MTH and 1 MTH ≈ 0,15 USD
  • Until the hard cap: 95,000 ETH : 1 ETH = 2000 MTH and 1 MTH ≈ 0,18 USD

• Estimated market cap at ICO: 95 000 ETH ≈ 35 MUSD (taking 1 ETH = 374 USD@30/08/2017)

• Total number of token: 28 000 x 2400 + [95 000 – 28 000] x 2000 ≈ 200 M Tokens.

As TenX is to my mind a competitor of MONETHA let us compare them:

Crypto currency	Actual price	ICO price	Market cap	Total number of token
TenX	≈ 4 USD	≈ 0,90 USD, ICO took place on the 24/07/2017	419 291 000 USD on the 30/08/2017	205 218 256 PAY
MONETHA	≈ 0,15 USD/0,18 USD	≈ 0,15 USD/0,18 USD	155 000 000 USD (estimated in 1 month from today)	200 000 000 MTH (estimated)

I estimate that in 1 month after the end of the ICO, the MTH will be around 0,66 USD: I use this factor α = [TenX actual price]/[TenX ICO price] = 4/0,90 ≈ 4,44

Thus, we have an estimated MTH price in one month after the ICO of 0,15 x 4,44 ≈ 0,66 USD. Please note that I can do this because the total number of tokens are almost equals (≈ 200 000 000).

The team:

Every member of the team is on LinkedIn, which is reassuring. Is it noticeable that in the advisory team we have Robertas Visinskis whose ICO was a huge success with “Mysterium Network” and that in the MONETHA team we have Eric Duprat who is a very strong name in the payment industry which is the core business of MONETHA.

Conclusion:

I think that if you are looking for a very short term profit operation, MONETHA is not the best ICO to invest in: indeed, the set up of the platform is divided in 5 phases where the fifth phase, which will take place early 2019, is the where first payment in crypto currencies to merchants will be possible.

So the platform will start only in about one year and half from now. At this moment, I believe that we will see an important valorization of the token MTH.

Personally I will invest 1 ETH in this ICO looking for a long term investment.