THE TRUE VALUE OF CUSTOMERS LOYALTY
THE TRUE VALUE OF CUSTOMERS LOYALTY
Let's take a look at what I just came across as I was looking through the top icos of the third quarter of the year and what the platform plans on disrupting in our centralized world.when we look at a customer what will you see the answer is what you and I will say because we are all consumers of a particular goods or services. These various goods don't just get to the final consumers like us without passing through the usual channel of distribution which is the wholesalers and the retailers who in this article will be commonly called merchants. Without this set of important people in the process of distribution it is hardly possibly for a finished goods to reach its final consumers, it now means that once a goods leave the site of the manufacturer the whole responsibility of selling the goods solely depends on how this group of merchants can convince consumers to buy from them and not from anyone or anywhere else this is simply because a manufacturer will supply goods to any merchants that is interested not minding how close their shops are even if it is in the same community, meaning there is competition between merchants especially when it comes to quick sale and customers loyalty. When we look at the way we go to various shopping outlet I discovered that many customers prefer to go to shops where their goods are relatively cheaper or places where they will be given small reward despite the price of the goods they buy. One might have noticed, if we have two retail stores close together and both are selling similar items, one will have more patronage than the other. Reason for this patronage depends most on difference in price of goods especially in developing countries, but if we even the field and we say they sell at the same rate, one will still notice the difference between the amount of patronage this now comes down to how both treat their customers when they visit their stores to buy goods.
Now for any retail or wholesale outlet to retain it's customers and even increase the number of people coming to purchase from their stores, they must put in place different things that will both excite a customer and make the customer feel like a king or queen. This comes down to how employees of that store show respect to their customers and how they are ready to assist the customer in making right choices when buying either in the store or off store services. Another means is creating a reward plan for customers loyalty or for those that spend a certain amount of money, this has been used for a long period of time but after much analysis, people discovered that this process didn't increase loyalty but increased seasonal purchase due to the fact people will come and patronize only when their was a discount given or some type of reward will be given for amount of goods bought. Different types of reward system has been tried to be applied but till now none seems to be fully effective until this platform came along with an idea that will make cryptocurrency to be generally acceptable by millions and also create a platform were by customers will be eager to come to a merchant store to either buy or physically take part in promotional driven ideas.
Now lets analyze this platform, this platform is called MOZO PLATFORM. this platform has created what I say the best idea in crypto market that will be beneficial to both customers and merchants wither a retailer or wholesale. This platform has decided to provide a token which merchants can use to reward their customers for loyalty and for other customers are involved in their promotion of their services. This token when gotten can be used anywhere in designated stores to either purchase items or purchase items at a discount or even converted to its money value this is what I call a win-win situation because the customers have a choice in how they want to spend their reward. This will be of great opportunity to the crypto world because the MOZO token has the right standing to be a generally accepted cryptocurrency and this will let more people know more about this emerging technology. The most interesting part of mozo token is that it is built on ERC20 compactable wallet meaning that on the go anywhere and anytime a customer can get fully rewarded for levels of loyalty acquired.
Another thing mozo platform has brought in is to create both a retail and customer app whereby the retailers can buy certain amount of mozo token and then design a way of sharing it based on the retailer mindset and a customer app whereby retailers put different goods which can only be bought by using mozo tokens. Best of all mozo will be tradable on different exchanges also to providing liquidity for its holders. This and many more is what mozo platform has in store.
As I said this will be the biggest thing in crypto in this third quarter because despite the market conditions, this token won't be moved by mere speculation but by active forces not related to the crypto market.
For more information visit
https://www.mozocoin.io/
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