Native Video Box: smart advertising on the blockchain
The market for AdTech and digital advertising is growing at a dizzying pace: in 2017 video advertising has become the fastest growing segment of the advertising market. It's time to make a new qualitative leap, therefore Native Video Box sets itself the task of integrating the blockchain and the most relevant trends in AdTech to create the future of the advertising industry.
Native Video Box (NVB) is similar to YouTube as much as the cryptocurrency resembles traditional banks. This is an independent platform for native advertising with an organic and "eco-friendly" approach to advertising which allows sites to improve the user experience with actual and relevant content. NVB distributes 75% of advertising revenue between creators of content (15%) and website owners (60%): in other words, between those who create the content itself and those who bring it to the audience.
NVB service is a turn-key solution for website owners: relevant native videos and licensed content that instantly generate revenue using programmatic video advertising.
Also, the Native Video Box solves the pressing problem of video bloggers and other video content creators who have not yet had the option of distributing their videos outside the traditional video hosting audience and generating revenue from this. The project estimates that NVB will be able to provide content creators with a larger average revenue than YouTube can offer.
Native Video Box combines the latest technologies of video advertising in a completely new ecosystem designed to improve the conditions for the operation of web sites and content creators. These values and the transparency of the scheme guarantee the network organic growth and inventory of the highest quality which attract advertisers as a magnet.
NVB has two types of advertising equipment:
- Advertising pre-rolls (short commercials before the beginning of the video)
- Native video (when the advertiser pays for the video to be shown as "sponsored content" to promote the product).
Both types of advertising are sold through a programmatic model.
NVB guarantees the highest quality content: both advertisers and bloggers who are part of the ecosystem are required to provide content that complies with NVB's editorial policy.
Example:
- The visitor comes to the page of the site from the network of NVB, for example, about tourism in Florida.
- A video base of relevant NVB video is needed which the system shows as a preview.
- Using the algorithms of machine learning the system automatically makes a selection.
- The visitor consciously clicks on a preview of an interesting video, and it opens in a wide format. Before the video itself he is shown a pre-roll advertisement (an advertisement up to 15 seconds long).
- Revenue from advertising views is distributed among site owners (60%), rightholders (15%) and platform (25%).
NVB tokens are the internal currency of the service: all transactions between system members are made exclusively through tokens. To purchase advertising impressions the advertiser needs to buy NVB tokens.
Since NVB tokens are cryptocurrency this makes it easy to make payments and transactions to each individual blogger or website owner around the world. Thus, NVB eliminates the issue of financial settlement and documentation, as well as high commission banks (when converting currencies).
Native Video Box has developed MVP (minimum viable product) using machine learning algorithms which has received local recognition, and now engaged in refactoring the project to enter the international level and implementing blockchain.
To learn more about the details of this project, as well as to participate in the purchase of platform tokens visit the official website https://nvb.digital/ and read the whitepaper: https://nvb.digital/nvb_white_paper_en.pdf
Also, you can find a lot of useful information on the bitcointalk forum (ANN thread): https://bitcointalk.org/index.php?topic=2294109