MEDIA Protocol: smart URLs platform on the blockchain

The term "content" in the world of Internet advertising is understood as information presented in the form of text, video, and audio, as well as images.

To date, the content market is managed by a small number of centralized platforms. And this limits the role of content marketing while the effectiveness of online advertising is reduced.

MEDIA Protocol creates a new economic model for such cooperation based on the mutual benefit of all actors. It provides for a system of remuneration for participants, primarily consumers. To protect the new type of relations in this market, blockchain Ethereum and smart contracts will be used.

The system will use the MEDIA internal token as the main means of calculation which corresponds to the ERC-20 standard. In addition to the application inside the platform, the token will be traded on external sites.

MEDIA Protocol is an open protocol that will track the publication and distribution of content, as well as the interaction of consumers with it and record these data in the blockchain.

This information will link the economic interests of those who create and distribute content with those who consume it.

The system provides for two types of payments for the use of content: mandatory payments for access to information and tips (or awards) as a reward for joint activities. This can include creating content that promotes the brand, providing personal information about interaction with content, feedback about it, distribution through social networks, etc.

Tokens for interaction with content are received not only by consumers, but also by decentralized applications (DApps).

DApp CryptoCatnip is one of the important advantages of the MEDIA Protocol project. This mobile application is a crypto-news aggregator for iOS and Android operating systems. The operation of CryptoCatnip is based on machine learning and the operation of the content recommendation server. Headers are analyzed with the help of NLP techniques. The consumer is invited to view certain content based on the history of the views or the one that recently watched by users with similar preferences.

To learn more about the details of this project visit the official website https://www.mediaprotocol.org/ and read the whitepaper: https://www.mediaprotocol.org/papers/whitepaper.pdf

The official group in Telegram: https://t.me/Media_Protocol_Community

Also, you can find a lot of useful information on the bitcointalk forum (ANN thread): https://bitcointalk.org/index.php?topic=3396313.0