FlipNpik: smart social network for local business
It's time for new marketing based on social networks. Global companies are the first to implement this approach and they are aimed at large budgets, resources, and the audience. Small local producers and sellers of goods and services do not have such opportunities. But they also need customers.
At the moment, there is a decline in consumer demand. Local business needs an influx of new consumers to survive and develop. Unfortunately, few of the small sellers pay due attention to the new direction of interaction with the potential client - digital media.
Fliptech team has created a social network based on the user's location to help local businesses compete with global players.
The location of the ecosystem participant is determined using geolocation tools. The FlipNpik app provides him with information about all nearby local businesses and outlets. It becomes available a catalog of local business, current special offers, and online purchase for internal system tokens.
The platform rewards users for the active support of local business and ecosystem. To do this, by analogy with the usual social networks, the account owner can put on likes, make reposts, create and distribute content, buy goods and services.
For highly active FlipNpik users the status of business partner is available. It allows him to receive up to 20% of the funds allocated by the company to promote his business. The number of companies with which a person can conclude agreements on representation is unlimited.
The ecosystem provides for the use of two types of tokens to reward customers:
- Flip Social
- Internal FNP token
These awards have different possibilities and purpose.
Flip Social is used to stimulate and retain customers. Tokens can be obtained for:
- activity in the FlipNpik application (likes and reposts);
- involvement of their acquaintances to participate in the ecosystem and support local business;
- assistance in the construction and development of the platform;
- purchase of goods and services using FlipNpik.
Flip Social can only be spent on participating in marketing games. The winnings in such entertainment are goods or discount coupons. Purchase of products or services directly behind the Flip Social algorithm of the system is not provided.
In view of the limited functionality of this token operations with it are not recorded in the blockchain.
The ecosystem provides an opportunity to exchange Flip Social for FNP tokens. For the initial period the exchange rate is set as 1 FNP = 100 Flip Social.
An additional condition for the exchange is the restriction - the user can only exchange half of his Flip Social for tokens.
The FNP token has much greater capabilities and weight on the platform. This is the main financial unit of the system.
FNP is used to pay for all services provided by FlipNpik to registered local businesses. Tokens are paid to all active participants of the social network. Depositing for getting the status of the ambassador is also carried out in the FNP. All purchases on the ecosystem e-market and in local stores can be done using a token.
By the way, FlipNpik promises buyers the opportunity to use for online purchases of fiat money. At the time of payment they will be converted to FNP at the current exchange rate. The course is focused on crypto-exchanges where you can get tokens if necessary.
The entire local business will give discounts when paying for purchases of FNP tokens. All transactions involving FNP are written to the blockchain Stellar. It is chosen because of the high transaction processing speed, low transaction fees, and the possibility of using smart contracts.
Buyers receive the following benefits:
- a catalog of producers of goods and services, as well as trade enterprises located nearby;
- local business news;
- own profile with preferences, on the basis of which news and offers will be shown to participate in marketing events;
- instant messages about current promotions;
- access to games and entertainment on the platform;
- earnings for active participation in the life of the ecosystem.
Local businessmen registered on the platform acquire:
- digital profile of the company located in a social network;
- ready marketing tools for business promotion;
- high information visibility of the company in the network - in the news line, the list of held actions, games;
- a simple and effective sales channel that helps to increase the traffic of customers and raise online sales;
- access to tools for analyzing data on the effectiveness of advertising, marketing. and interaction with customers;
- a large set of built-in services - the service of creating and publishing content, training communication with customers, etc.;
- the opportunity to offer their customers to make purchases using virtual and augmented reality;
- help in finding third-party service providers for content management.
The sale of FlipNpik tokens takes place in several stages.
A closed private sale started on March 1, 2018. It will end after reaching the threshold of 30,000 ETH or June 30, 2018.
From July 1 to August 31 will be pre-sale. It can end earlier if an amount of 30,000 ETH is collected.
The main stage of the sale is scheduled for the period from September 1 to October 31, 2018. The hardcap for this stage is 40,000 ETH.
The FlipNpik developers foresaw the possibility of a mutually beneficial partnership for buyers and sellers. Conveniently, the platform provides an opportunity to pay for goods and services not only with tokens, but also with fiat. The use of blockchain and smart contracts will create reliability, transparency, and speed in all financial transactions.
To learn more about the details of this project, as well as to participate in the purchase of platform tokens, visit the official website https://flipnpik.io/ and read the whitepaper: https://flipnpik.io/wp-content/uploads/2018/05/2018_FNP_WP_EN_VP_06.pdf
The official group in Telegram: https://t.me/flipnpikico
Also, you can find a lot of useful information on the bitcointalk forum (ANN thread): https://bitcointalk.org/index.php?topic=3405728