IndaHash the technology has changed the world

in #ico6 years ago


The technology has changed the world with more new gadgets and even new professions appearing on a daily basis. The influencer is one of such professions. These people have really taken consumption to a new higher level! And the project IndaHash connecting the best influencers from 70 countries in the world is going to tokenize the market and take the cooperation in the chain brand => influencer => audience to a new level.
OK, let's consider it step by step. So, influencers promote products of different brands using their charisma and network of followers in the social media. According to a survey, only 42% of users trust online banner advertisements. 62% of respondents state they trust TV commercials. And the record number of people – 83% – declare they trust recommendations from people they know.
That's really the reason why the industry is growing at a fantastic pace. The income of the company IndaHash for 1Q-3Q 2017 has increased 295% compared to the same period of 2016. A recent research of the US-based agency Mediakix shows that Instagram influencer marketing is going to reach $2 bln by 2019, and influencer marketing in total can be expected to reach no less than $5-10 bln by 2020. Currently this is the most fastest growing advertising sector.
The company IndaHash gained more than 300 thousand influencers who reach out to over 900 million people and provide services to many established brands with most of them from Fortune 500 list (Pepsi, Huawei, L’Oreal, Lay’s, etc. are among them).
For added convenience the company experts have developed an application that helps optimize the work. Inluencers get notifications about brand's advertising campaigns and apply to join in. Further they submit proposals for content and their description of the idea behind it. The project moderators and clients check the photo and video materials sent by the influencers. If the content is approved, the posts become available to millions of users worldwide.
IndaHash influencers can choose one of four cooperation models with the company and payment methods accordingly:

  • CPM (cost per mille or per thousand followers of an influencer);
  • CPV (cost per view or cost per one view of a sponsored video);
  • CPE (cost per engagement or cost of one interaction (like/share/comment) under a sponsored post);
  • CPCon (cost per content or cost of creating one piece of content (photo/video) for a sponsor).
    The system works smoothly, one could say, so what's the point of turning it into a cryptoeconomics? IndaHash owners have set a really ambitious goal – introducing the token IDH they want to create a revolution in the industry and provide the best conditions for cooperation between brands and their audience.
    Firstly, the company will be able to compete on a level playing field with television, radio and print media. Secondly, due to the well thought out cryptoeconomics the company IndaHash will get a cryptocurrency of the world standard (an ERC20 utility token) that can be used to reward influencers for their activities.
    Brands will pay for influencers' services in tokens, and thus payments will no longer be delayed for 30-60 days but will be made the same day. Influencers in their turn will be able to exchange tokens to ETH/BTC or exchange them for certain discounts when shopping or gain access to novelties in the stores.
    Moreover, influencers can create their own coins to increase the engagement of their followers and subscribers. The audience can save the tokens and later exchange them for some exclusive features from influencers – these can be some prizes, personal meetings or other types of social activity.
    To encourage brands and influencers to use the new payment method, the company IndaHash offers some very lucrative incentives: brands will get discounts when making new orders, and influencers, on the contrary, can expect their rate increase. Win-win situation indeed!

Official site https://indahash.com/ico
White paper https://s3.eu-central-1.amazonaws.com/idh-files/ico-landing/indahash_whitepaper_ico.pdf
Facebook https://www.facebook.com/indahash/
Twitter https://twitter.com/indaHash
Telegram https://t.me/indaHash_chat

https://bitcointalk.org/index.php?action=profile;u=917365;sa=forumProfile

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