Indahash: Where Advertiser meets Influencer
Introduction
According to a study, on an average, we spent nearly 40 minutes on YouTube, and 35 minutes on Facebook, per year. The rise of social media has fueled the advertising business, providing them with a platform to connect in real time with their audience.
Another major trend in the online advertising business is Influencer marketing. Influencers are a group of people on social media having a large audience, and commanding presence. Companies have already started targeting their audience through Influencers. The Influencer marketing is poised to grow to 10 billion dollars by 2020. Celebrities have the largest pie in the influencer marketing too. Consider the example of a watch company named Danielle Wellington, based out of Europe, which chose to start their advertising through influencer marketing and saw a 4700% growth in sales. Their decision to choose influencer marketing paid them with great rewards.
Now, to create this market into a fully-fledged and sustainable business, there needs to be more investment by marketers in the coming years. The opportunity for any player to dominate this market is huge and many have already forayed in it. The problem with traditional advertising is lack of authenticity and trust factor, whereas social media offers an authentic voice from the people, who have used the product. People have stopped watching tv and moved on the internet. According to a Nielson study, 84% of people were found using advice from friends and family before buying a product. The word of mouth has become the biggest influence on people, and social media provides a platform for this word of mouth conversation, which traditional advertising does not. This market needs a platform where key players can interact and leverage the growing popularity of social media in their favor.
Solution Offered
Indahash is a platform where an advertiser meets right influencer for his marketing needs. It enables advertisers to maximise their influencer marketing potential, by choosing from over 300,000 influencers on the Indahash network. An Influencer can participate on the platform by receiving a notification on the Indahash app. An influencer has to submit a proposal for the content provided along with a description, and the proposal is checked by moderators for approval. After the approval, it is published for the audience. For the advertisers, there are different pricing models available such as CPV, CPM, CPE and CPCon.
CPV is the cost per view, the cost for one view of a sponsored video. CPE is the cost per engagement, the cost of a single engagement such 1 like or 1 comment etc. Majority of advertisers manage their influencer marketing campaigns by third party service providers, according to a study by Linqua. Indahash has more than 400 clients across 70 countries and created more than 1000 campaigns.
It was launched in 2016 by Barbara soltysinska who has won many awards for her previous entrepreneurship endeavors. Their aim is to revolutionize the influencer industry through cryptocurrency. They will be offering Indahash coin, a digital coin for the transaction between influencers and advertisers on their platform. It continues to be a global leader in providing brand cooperation and influencer marketing campaign.
Technology
Indahash has its own app on the Android and iOS platform, providing smooth Interface to users. Their aim to tokenize the influencer industry is based on the smart contract and blockchain technology.
The smart contract can be defined as a self-executing contract agreed between two parties who wish to exchange value. Currently, they are focusing on Ethereum based platform which supports 15 transactions per second. But as their user base grows and scalability becomes an issue, they will be moving on to the other smart contract framework such as Raiden and Plasma.
ICO Information
Their pre-ICO was conducted for a week, starting from 8th of November till 15th of November. They offered 16.8% of total Indahash coins during pre-ICO. The main ICO is scheduled from 29 November 2017 to 20 December 2017. There will be 60% of the total Indahash token available. The token symbol is IDH and 1 Ethereum is equal to 4 480 IDH tokens.
Team
A young team of engineers, marketers, advertisers and entrepreneurs is the backbone of the Indahash platform. They have won laurels in their fields for their exemplary achievement. Together with the smart contract and cryptocurrency, they aim to build an open, transparent and secure platform for users to choose the right product.
Why Should You Invest?
Social media is the new king of marketing and growth potential of the internet demands newer approaches to solve major issues concerning the market. Indahash provides a unique opportunity to Influencers and marketers to be a part of the interactive platform which is based on latest technology. Their aim is to connect and produce best campaigns. We can participate in the future of the advertising platform by taking part in their ICO campaign.
Visit:
Website : https://indahash.com/ico
Whitepaper: https://s3.eu-central-1.amazonaws.com/idh-files/ico-landing/indahash_whitepaper_ico.pdf
Authored by: Etheran (Btalk name)