RedCab: Transportation services without commissions
Today we will talk about something really unique, new and effective. This time the block-project touched upon the area of transport services, in which, as it turned out, not everything is so smooth, there is something to strive for and what to fix. The creators of the RedCab platform have approached their idea as thoroughly as possible, therefore we hasten to tell you about what it is and what are its advantages over those solutions that existed in the field of transport services up to that time.
In the first article of the review, let's talk about the key points of the project and its unique business model, which allows you to completely get rid of commissions, in the next - we learn what the results of the research team RedCab, what problems exist in the transport services and how they can be solved with the help decentralized platform.
Plus, we'll find out what the Cabbi road assistant is and what its role in the application is. In the final part of the review we will talk about the application of RedCab - what services can provide drivers through the platform, what are the advantages and advantages for each of the parties.
The essence of the project
RedCab LLC is the company that developed the concept of its project in 2017, after which it spent a year studying the transport services market, researching its problems, trends and peculiarities in order to provide its users with the most convenient and profitable service with various transport services.
The idea of RedCab is to create a Peer-to-Peer application based on artificial intelligence, block, smart contracts and REDC tokens, which will allow one user to provide transport services, and others to receive them.
The beta version of the mobile application, both for drivers and passengers, appeared as early as the end of 2017. Its main feature is an international character, because its creators hope to extend their solution to the most diverse corners of the planet, providing the opportunity to choose one of 6 available languages. In addition, much attention is paid to the ease of use of the application, so the RedCab interface is both thought out and simple.
The peculiarity of the platform itself, firstly, in the complete absence of commissions, due to what drivers get more, and customers spend less. This result is achieved through the use of the unique business model RedCab, which allows you to provide services in a completely transparent and with 0% commission.
Business model
As we have already said, the RedCab business model is designed in such a way that neither drivers nor their customers pay any commissions. Thus, the first save, getting more than usual, without giving the company a penny for providing services with it. Passengers, in turn, also save, because they pay the entire amount of the trip directly to the driver, without overpaying for using the service itself.
It would seem, how can the platform fully exist and function, if it is in fact an intermediary between its participants, but, at the same time, does not charge a single interest for its services. But, no, it turned out quite possible, thanks to the RedCab business model, which is based on the use of a specific form of advertising, which was called Geo-Ads.
This is not exactly a traditional way of advertising, because it provides a thorough analysis of historical data about each passenger, his daily routes, preferences, habits and so on. Thus, different hotels, restaurants, cafes, shops and any other enterprises will be able to advertise their services exclusively among those users who may be really interested in it.
Naturally, the RedCab platform receives a certain payment for such advertising, so it does not charge a single service, giving its users the opportunity to save on the absence of a commission. Enterprises that advertise their goods and services through RedCab will pay companies quite good money for such intelligent and thoughtful advertising, so at the expense of these revenues it can exist and develop.
In the next part of the review, we will talk about what the advantages of this business model are and what are the advantages for each of the participants in the platform. To do this, we will find out what the annual study of the RedCab founders was , what problems they encountered in the provision of transportation services, and how they were going to fight with them. In addition, we will discuss the role of an assistant on the basis of Cabbi's artificial intelligence and its role for platform participants.
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