Full report: Attrace at the Accenture Innovation Awards 2018
We have a full report from the Accenture Innovation Summit!!
OK Attrace did not win the Innovation Awards 2018, but it was a very good day.
We dit not expect to win: The 4 other competing finalists were already live for various years with significant proven traction, whereas Attrace – from a 3rd party perspective – at this stage only exists on paper with a basic MVP to go live end of this year:) So no surprise, reaching the finals (out of 188) should probably be seen as something to celebrate on itself.
The winner was a non blockchain KYC company, founded more than 4 years ago, with $14 million funding and 6 million customers. In terms of market traction with a proven business model a clear winner. Of course in terms of “being innovative” we beg to differ;)
The Heineken pitch was in many ways a very different event, with double the speaking time and no public allowed. The pitch was only for the jury to attend: Being chosen in top 8 (out of 700) was again something to celebrate.
The events resulted in various leads, two of which we can disclose already:
- We are in discussions with the Accenture Media Management division about the possibility of using the Attrace tech as a stand alone “auditing” proposition for advertisers in Affiliate Marketing.
- We got two follow up meetings from the Heineken pitch which will be about the basic Attrace proposition (Advertiser side).
Overall we can say that participating in the 3 Accenture events resulted in more traction and PR than we were hoping for.
So a big thank you to Accenture for organizing the events!
Attrace team
