SHARPAY – Share and Earn – Project description

in #ico6 years ago

Once, a wise man (very likely it was Mark Zuckerberg) said: ‘If you are not on the Facebook you do not exist’. You might laugh at this quote, but almost half of the globe (around 3 billion people) use some kind of social media. This number makes from social media users a juicy target. Sharpay, the project I am going to introduce you today, allows earning by sharing the content, for example on Facebook or Twitter.

sharpay website.PNG

‘Share and earn’ – this is how Sharpay team promote their product. What is this all about? A share button, which allows getting benefits, for a person who shares the content via social media. Sound like a piece of cake, but trust me, below every easy idea in IT, lays a whole complicated mechanism.

Market description

From around the billion of existing websites, just about 3 % use a ‘share button’. It’s not difficult to guess, that in the nearest future this number will just increase. And not only because the website's number is increasing but consciousness about the social media advertisement grows as well. Sharpay has the ambition to boost 3% market share to 10% and take juicy 35% from it. Sounds like a plan isn’t?.

With the social media development and their active role in the modern marketing, a new class of internet users was born – social influencer. They are a kind of internet celebrities and gaining a popularity allows them to get some profits. Sharpay wants to help them and other social active users to monetize their popularity by earning cryptocurrency. So, the idea is easy: more you share, more you get.

Product features

Multisharing

The main outstanding feature of Sharpay button is a multisharing. With the one click, the user shares the post on all linked social media. For every share, he/she will receive a ratable number of tokens. For example, somebody shares an article about new jeans collection on Twitter, Facebook and Vkontakte. He/She will receive 2 tokens for first two social media and 1 for VK.

According to the influence of the user (number of friends, quality of subscribers, user activeness and etc.), he/she receives a score. Tokens are charged depending on the rating and the number of further click-through on the link posted by targeted visitors. There are four types of rating provided for the basic solution (zero, low, middle, high).
According to the rate, the appropriate number of tokens will be taken from the website owner’s wallet.

Easy integration

It is easy to integrate the ‘Sharpay share button’ into the every API website. The whole process won’t take more than 30 minutes.

Built-in targeting

Thanks to the Sharpay targeting system it is possible to choose a very specified group. Targeting works for both, sharing and following users.

Protection

The system has limits of sharing, so it will be impossible for cheaters and bots to gain the profits.

Easy-usage

Special, user-friendly interface of Sharpay was made for a people even with zero knowledge about the blockchain. Just with the further cooperation with the service, the user will be immersed into the crypto word.

sharpay technology.PNG

Competitors comparison

share button comaparison.PNG

Now just 3% of the websites use ‘share button’. 70% of this market is taken by AddThis. 10% has ShareThis, and 6% AddtoAny. Altogether 14% of the market is reserved by another share buttons.

sharpay comparison.PNG

If we compare Sharpay to the competitors, it is clearly visible that Sharpay is the only button build on the blockchain, with profits for sharing. It is also almost the only one offering multisharing. Partly, multisharing is also possible with ShareThis, although in a limited way.

multisharing advantage.PNG

This article appeared as a part of Sharpay campaign I am taking part in. Twice a week, I’ll bring you some fresh information about the Sharpay project, interviews with the team, and hopefully some bizarre facts.:)

If you want to learn more about the Sharpay project check the links below:

Website:
https://sharpay.io/
Whitepaper:
https://sharpay.io/files/Sharpay_White_Paper_EN.pdf
Presentation:
https://sharpay.io/files/Sharpay_Presentation_final_en.pdf
One-pager:
https://sharpay.io/files/Sharpay_One_Pager_EN.pdf

Sharpay ICO will last until the end of May. More details below: https://sharpay.io/

Social media:
FB: https://www.facebook.com/sharpay.io/
Twitter: https://twitter.com/sharpay_io
Telegram: https://t.me/sharpay_io
https://bitcointalk.org/index.php?topic=2518528.0


Disclaimer: this is NOT investment advice. This is purely my opinion, based on facts found on project website, whitepaper, social media and etc. Please do your own research and decide if it qualifies with your risk profile.

Anna Hare

You can find me here:
https://bitcointalk.org/index.php?action=profile;u=1754481
Twitter: @44_crypto
FB: anna.hare.353
Check my Steemit profile or Ruth.News website regularly to find more information about the SHARPAY project.

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